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The impact of tariffs on your business costs can feel like an elephant in the room when discussing pricing with your clients. Yet, itās not something you should ignore. While tariffs and their related effects are ever evolving, being transparent about the current situation builds trust and helps clients understand cost fluctuations you may be […]
Value is often the result of the customer journey, but there are many ways to add value before a client agrees to work with you. Prospective clients have many options when choosing lawn care, so it’s important to stand out from the beginning. Here are five ways to add value before they buy. Establish Trust […]
If youāve decided to offer equity shares to your key employees, the next step is determining the right structure for this benefit. Thankfully, thereās no right or wrong answer. Which option works best will depend on your organization and your overall goals with offering equity compensation. Equity Shares Versus ESOPs There are typically two goals […]
There are a million different headaches that come with running a business, but you donāt always have to reinvent the wheel to solve some of your problems. Sometimes, all you need to do is take a look in some of NALPās books. āOur publications are crafted by industry experts and trusted by landscape professionals nationwide, […]
Offering equity compensation to key employees can be a game-changer for your business, but itās important to go in eyes wide open on what equity does and doesnāt mean for your organization. When the rubber hits the road, donāt be blindsided by some of the legal and tax implications of equity compensation plans. Check out […]
The decision to offer equity compensation plans is just as personal as your exit plan. However, this benefit is often shrouded in misconceptions, preventing landscape company owners from giving it their full consideration. Fear of Losing Control Often, the word equity is confused with ownership. Many owners tend to be reluctant to even consider equity […]
From increased purchasing power to providing growth opportunities to team members, scaling via branches can be a powerful tool for your business. However, branches can also be a double-edged sword if you fail to sustain your quality levels and company culture. Centralizing Overhead Tasks One of the benefits of a branch structure is being able […]
How long does it take to finalize a company rebrand? For Monarch Landscape Companies, based in Los Angeles, California, their CMO Karen Schakarov jokes it takes as long as carrying a baby to term. Monarch has grown rapidly through mergers and acquisitions since the company’s founding in 2015. Yet they did not have a clear […]
If growth is your goal, there comes a time when you have to consider if youād like to expand with branch locations. This form of growth can be an exciting time for your team, but it also should be executed with care. This process takes time, and rushing can be detrimental to your overall brand […]
Mistakes are a part of life, but how you choose to respond to them in your business can greatly impact your culture and your ability to foster true accountability. When a crew member damages a property or bids a job wrong, you might feel you have to respond in a disciplinary manner to set the […]
