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This information came from a session during the 2025 ELEVATE conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. The quality of your work is one of your best forms of advertising, but it is also the first thing that starts slipping as you grow. This is why developing a training program that […]
Almost any peer you talk to in the landscape industry has had struggles in the past with recruiting or is currently dealing with hiring woes. Even though this aspect of the business isn’t easy, you should always be open to trying new tools and tactics to reach a new pool of potential employees. This also […]
It’s easy to be daunted by the concept of incorporating videography into your marketing for your landscape business. Should you shoot everything in-house or hire a professional firm? What mistakes should you avoid? How do you make your videos memorable? The following guidance breaks down how to make strategic videography decisions without wasting time or […]
If you want to enter the new year with fresh ideas for your design/build projects, it may be time to seek out new sources of inspiration. One of the best ways to expand your toolbox of design concepts is to visit other gardens and landscapes. These locations can expose different approaches to common landscape challenges […]
If you had to sum up the plant trends for 2026, you might be better off saying ‘It depends.’ More specifically, what clients are prioritizing in their plant palette varies greatly depending on the region. What is consistent is how clients’ plant preferences are being driven by their tolerance for maintenance, climate realities and how […]
Are New Year’s resolutions even worth making when all too often they are mocked as something a person will only stick with until February? If you are tired of setting out with good intentions to develop a new habit but failing to stick with it long-term, consider making a reverse resolution this year. A reverse […]
2025 is almost finished, but there’s still time to read some of the most popular articles of the year on The Edge. Some of the topics that resonated with readers were industry trends, business tips and company culture. Take a minute to review if you missed any of these most-read stories of the year below. […]
In 2026, continued inflation and a desire to stick to the budget will influence residential homeowners’ priorities for their landscapes. “Homeowners are focusing on features that provide long-term value and low maintenance, like durable natural materials, efficient irrigation, and multi-functional outdoor spaces,” says Tyler Bigham, principal lead designer for Alterra Landscape Design, based in Richardson, […]
If a picture is worth a thousand words, then a video is worth a million. Yet many landscape companies have yet to explore the possibilities of videography in their marketing efforts or are investing in ineffective formats. “Video is a fast and proven path to connection,” says Corey Halstead, co-owner of HALSTEAD Media. “Whether the decision maker […]
An industry that refuses to evolve is one that dies. Thankfully, the landscape industry is not one of these and has changed rapidly even in the past few decades. For instance, in the past, bids were written with pen and paper. Now there is software that can measure properties and send estimates in minutes. Businesses […]
