Featured Archives - Page 91 of 206 - The Edge from the National Association of Landscape Professionals

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Featured

Business Smarts: The Pros and Cons of Creating a Secondary Brand Ā 

If you like the idea of being a full-service lawn or landscape company, you may be wondering what are the benefits of creating a separate company brand for a specific offering. Going this route depends greatly on your goals and plans for the future. Some of the reasons a landscape company creates a secondary business […]

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Joshua Tree Experts Launch Franchise Model

Joshua Tree Experts, based in Stockertown, Pennsylvania, started in 2005 as a general tree service and plant health care company. Now they have grown to a $7 million business through their three-in-one business model by adding lawn care and pest control services. ā€œWe’ve really built the business up and we really focused on managing client […]

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Growing in the Green Industry

REPLAY: Shaping Your Story with Roger Phelps

In this replay of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software and Neal Glatt, managing partner of GrowTheBench, talk with Roger Phelps, corporate communications manager for STIHL Inc. Phelps joined STIHL Inc. in 2001. As corporate communications manager, he is responsible for creating and telling the […]

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Planting the Seed for Careers in Landscaping at SkillsUSA

In a sea of metal, wood and concrete, an oasis of green could be found at the NALP Foundation’s booth at the annual SkillsUSA Championships inside the Georgia World Congress Center in Atlanta. This booth featured plants, artificial turf and a herringbone paver pathway throughout it. An estimated 15,000 students, teachers, education leaders and representatives […]

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How I Do It: Offering Only Organic Maintenance Services

Since Nussbaum Group, based in Redmond, Washington, started their maintenance team in 2005, they have only offered 100% organic maintenance services. ā€œWhile some companies may offer the choice to be organic, or not, we only allow 100% organic – for the good of our people, clients, the environment, and society,ā€ says Dale Nussbaum, founder and […]

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Team Building: Creating Employee Resource Groups

Employee resource groups, commonly called ERGs, are employee-led communities with shared identities and interests. They serve as a place employees can network, work on professional development and raise awareness of relevant issues. While you might think these are only for large corporate entities, ERGs can exist in businesses of any size, as their goal is […]

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Landscapes of the Month: Caring for ā€˜Baseball Heaven’

Located in St. Louis, Missouri, Busch Stadium is home to the Cardinals, and each spring, it receives millions of visitors. The client desires for the ballpark’s visitors to have an overall good experience each time they visit, and to do this, the atmosphere inside and outside of the park is taken into consideration. The client […]

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Business Smarts: When to Launch a Secondary Brand

If you’re wanting to add another service offering for your customer base, typically, you’ll want to simply create a new division within your lawn or landscape business. However, there are certain cases where spinning off this new service into a secondary brand can be a better fit. Reasons To Create A Secondary Business Chase Coates, […]

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Business Smarts: How to Deal with a Bad Quarter

No one wants to experience them, but bad quarters will happen as you operate your lawn care or landscape business. Sometimes a bad quarter is due to external factors utterly out of your control, like Mother Nature not delivering the snow you expected for the winter season. Other times, internal factors like poor marketing strategies […]

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Landscape Professionals Advocate for H-2B at NALP Fly-In

On June 13 and 14, nearly 130 landscape professionals from at least 25 states gathered at the nation’s capital to meet with their representatives to lobby for the permanent worker exclusion for the H-2B program. ā€œI think if landscape professionals want to change policy and impact policy, they have to be able to show up […]

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