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Everyone has weaknesses. If we were all born with all the strengths necessary to run a successful business, we wouldnāt have any daily struggles, revenue and profit would be through the roof and customers would be beating down our doors. Life is about balance; and while we all have our strengths, we must overcome weaknesses […]
Last week, the National Association of Landscape Professionals, through the Industry Growth Initiative, held a Workforce Development and Recruitment Summit at its office in Fairfax, Virginia, to address the industryās workforce shortage. Approximately 50 attendees from major regional green industry associations, as well as experts from other major industries attended the event, sharing their respective […]
There are three kinds of thinking: inside the box, outside the box and no box. This according to Michael Hostetler, who specializes in teaching strategy, decision-making, leadership, innovation and change management in the MBA program at Cornell University. He spoke at the National Association of Landscape Professionalsā Leadership Academy, conducted in partnership with Cornell Universityās […]
Some might say gardening is something enjoyed only by the older, wealthier retiree. Todayās research proves that is not the case, according to Garden Researchās 2018 National Gardening Survey. In fact, the group found more American households are gardening today (77 percent) than ever before, and increasingly that gardener is much younger. Landscape Spending is […]
If you havenāt noticed yet, we are living among the āIndoor Generation.ā What does this mean? It means 90 percent of people worldwide (yes, 90 percent) spend nearly 22 hours a day inside without enough daylight or fresh air, according to the U.S. Environmental Protection Agencyās Office of Air and Radiation. In A YouGov study, […]
One negative customer review can lose a company 22 percent of its business, according to marketing firm Moz. Whatās worse is that four negative customer reviews can chase away 70 percent of potential clients. Those are not positive statistics for any small business, including lawn and landscape companies. Despite the fact that online reviews are […]
Authored by Claire F. Martin, of Lehr Middlebrooks Vreeland & Thompson, P.C., H.R. Advisors to NALP members. This article appears in the September/October issue of the Landscape Professionals Magazine.Ā Many industries require their employees to drive, either their own vehicles or company-owned vehicles, as a part of their job duties. However, the landscape industry is […]
Author: Alain Parcan, director of marketing forĀ Market Hardware, Inc., an NALP consultant. See him speak at a Power Session at LANDSCAPES 2018 in Louisville.Ā What’s trending up in web marketing and what’s trending down? Market Hardwareās team of Web Marketing experts put their heads together to come up with a comprehensive list of the 4 […]
Article AuthorĀ Lisa Perdue, is a Manager of Professional DevelopmentĀ forĀ LandOpt, an NALP Consultant Member firm. Thomas Fancher canāt hide his pride in his team members. The owner of Dallas-based The Plant Concierge knows his team is his most valuable resource, and he is committed to finding unique ways to keep them engaged. When Fancher and his […]
By Cheryl Steelberg, Bruce Wilson & Co. In tech-dense Austin, the cloud is king. Native Land Designās Ben Collinsworth talks about how technology drives his business and how it can transform yours. How do you stay on top of emerging technology? Austin is an innovative tech hub and expectations are high. When everyone in our […]
