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Some might say gardening is something enjoyed only by the older, wealthier retiree. Todayās research proves that is not the case, according to Garden Researchās 2018 National Gardening Survey. In fact, the group found more American households are gardening today (77 percent) than ever before, and increasingly that gardener is much younger. Landscape Spending is […]
If you havenāt noticed yet, we are living among the āIndoor Generation.ā What does this mean? It means 90 percent of people worldwide (yes, 90 percent) spend nearly 22 hours a day inside without enough daylight or fresh air, according to the U.S. Environmental Protection Agencyās Office of Air and Radiation. In A YouGov study, […]
One negative customer review can lose a company 22 percent of its business, according to marketing firm Moz. Whatās worse is that four negative customer reviews can chase away 70 percent of potential clients. Those are not positive statistics for any small business, including lawn and landscape companies. Despite the fact that online reviews are […]
Authored by Claire F. Martin, of Lehr Middlebrooks Vreeland & Thompson, P.C., H.R. Advisors to NALP members. This article appears in the September/October issue of the Landscape Professionals Magazine.Ā Many industries require their employees to drive, either their own vehicles or company-owned vehicles, as a part of their job duties. However, the landscape industry is […]
Author: Alain Parcan, director of marketing forĀ Market Hardware, Inc., an NALP consultant. See him speak at a Power Session at LANDSCAPES 2018 in Louisville.Ā What’s trending up in web marketing and what’s trending down? Market Hardwareās team of Web Marketing experts put their heads together to come up with a comprehensive list of the 4 […]
Article AuthorĀ Lisa Perdue, is a Manager of Professional DevelopmentĀ forĀ LandOpt, an NALP Consultant Member firm. Thomas Fancher canāt hide his pride in his team members. The owner of Dallas-based The Plant Concierge knows his team is his most valuable resource, and he is committed to finding unique ways to keep them engaged. When Fancher and his […]
By Cheryl Steelberg, Bruce Wilson & Co. In tech-dense Austin, the cloud is king. Native Land Designās Ben Collinsworth talks about how technology drives his business and how it can transform yours. How do you stay on top of emerging technology? Austin is an innovative tech hub and expectations are high. When everyone in our […]
Article Author Alain Parcan,Ā Director of Marketing for Market Hardware, Inc, an NALP Consultant Member firm. Have you ever visited a Website and been so disappointed by its functionality that you immediately moved on? What if your Website is similarly āturning offā your Website visitors right now? Itās easy for landscape professionals to get caught up […]
Becoming a destination company that attracts the best employees involves the mastery of seven key areas. Why is it that some landscaping companies have an easier time attracting talent? Yes, they typically pay more than their marketās going rate. But the real key is that they have become places where good people want to work. […]
This week, weāre not going to talk about turfgrass management, weāre going to talk about the turfgrass manager ā you. Most of us are sole proprietors with one or two employees that cannot afford to be on the disabled list.Ā As the beginning of July is just around the corner, here are some things that […]
