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Author, Alain Parcan, Director of Marketing for Market Hardware, Inc., and NALP consultant, shares his advice on digital advertising.Ā In the constantly evolving world of Web Marketing, can your business really afford to overspend on an outdated Web Marketing strategy like Pay-Per-Click? Full disclosure ā yes, there are select situations where Pay-Per-Click marketing can be […]
In August, the NALP Field Trip with Marty Grunder headed to Atlanta to HighGrove Partners where 135 landscape and lawn care company leaders got together for 3-days of networking, education and a facility tour at HighGrove Partners. There were so many great tips and takeaways on increasing efficiency ā here are a few of our […]
Author Glenn Bertha, is a Success Coach withĀ LandOptĀ an NALP consultant member.Ā It is estimated that the mental and physical effects of burnout cost employers between $125 billion and $190 billion annually. Thereās no doubt: employee burnout is a problem. And, as statistics tell us, it is a problem the employer often causes. Stay with me […]
Author Jenn Myers is NALP’s Director of Workforce Development and she spent years recruiting candidates for placement in the industry’s top firms.Ā Find the best talent at the National Collegiate Landscape Competition in March.Ā The search for landscape and lawn care employees can feel like it is a 24/7 job. Ā Are you frustrated and looking […]
Author Alain Parcan, NALP consultant member, and Director of Marketing for Market Hardware, Inc., shares his reasons why you should be sending out an email newsletter. Since its introduction, email has evolved from an efficient form of online communication to its modern day incarnation where more than half of what you receive is marked as […]
Author Jeffrey Scott, MBA, is an NALP consultant member and author, business coach, hall-of-fame consultant, and expert in growth and profit maximization in the lawn & landscape industry. Do you ever feel so crazy busy, that you end up skipping or dropping your internal meetings in order to just focus on the work at hand? […]
Author Jeffrey Scott, MBA, is an NALP consultant member and author, business coach, hall-of-fame consultant, and expert in growth and profit maximization in the lawn & landscape industry. Every service company has to make an assessment of how much unproductive non-billable time their crews will have in a year, and this in effect becomes part […]
Author Lisa Perdue, is a manager of professional development for LandOpt which is an NALP consultant member.Ā Coaches Aren’t Just for Athletes Not sure what a business coach is? Many professional athletes will readily claim the keys to their success are diligence, determination, drive, and a dedicated coach. While itās true coaching has traditionally been […]
Both Tom Heaviland and Michael Kravitsky, IV have been NALP Trailblazers for 15 years or more. During that time, theyāve collectively mentored at least 25 people, owners of large and small companies alike who represent nearly every segment of the lawn and landscape industry.Ā The two trailblazers share many of the same thoughts, not the […]
Author Marty Grunder, consultant, speaker, and owner of Grunder Landscaping, one of the largest firms in the Midwest, gives his advice on making the sale when you arenāt the lowest bid. Catch Marty at his 2018Ā NALP Sales Boot Camps in Dallas and Philadelphia this coming March.Ā My experience, and the success of my clients I […]
