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Author, Alain Parcan, Director of Marketing forĀ Market Hardware, and NALP consultant, contributed this article.Ā Seasons change. And so should your marketing messages. But, when it comes to highlighting new services or seasonal offerings to your online audience, your message should inform, educate, and deliver your news in a detailed and impactful way. But the biggest […]
Ā Just in time for LANDSCAPES 2017, NALP Consultant member and conference speaker,Ā Jeffrey Scott, MBA, is an author, business coach, hall-of-fame consultant, and expert in growth and profit maximization in the lawn & landscape industry. MAKE FRIENDS FIRST. I have found that it is important to make new contacts you can talk to after the […]
Article Author Alison Blobner is the Director of Marketing & Sales for LandOpt, an NALP Consultant Member firm. Even though some buying experiences are happening more and more on the web these days, that isnāt as true in our industry.Ā And the benefit isāweāre in the perfect position to pick and choose our buyers, the […]
You would assume that when the National Association of Landscape Professionals moved to newly designed offices, they would showcase membersā work, right? What was missing from our new offices?Ā A green wall!Ā And Interior plantscape experts Chris Raimondi, LIC of Raimondi Horticultural Group and Connie Hom, LIC of Buckingham Greenery kindly volunteered to install one […]
Author Ken Thomas, of Envisor Consulting is an NALP consultant member. Join Ken Thomas and Ben Gandy on October 18 for the Account Manager Training Workshop at LANDSCAPES 2017. As the commercial landscape maintenance industry continues to get more and more competitive it is critical for companies to understand the importance of differentiation. How can […]
Author Monica Muir, of Ā Muir & AssociatesĀ is an NALP consultant member.Ā How safe is your business from fraud? While many worry about someone hacking into their systems, youāre more likely to experience embezzlement by a trusted employee.Ā About 28% of small businesses have this unfortunate experience, including a few of my clients over the years. […]
Author, Alain Parcan, Director of Marketing for Market Hardware, Inc., and NALP consultant, shares his advice on digital advertising.Ā In the constantly evolving world of Web Marketing, can your business really afford to overspend on an outdated Web Marketing strategy like Pay-Per-Click? Full disclosure ā yes, there are select situations where Pay-Per-Click marketing can be […]
In August, the NALP Field Trip with Marty Grunder headed to Atlanta to HighGrove Partners where 135 landscape and lawn care company leaders got together for 3-days of networking, education and a facility tour at HighGrove Partners. There were so many great tips and takeaways on increasing efficiency ā here are a few of our […]
Author Glenn Bertha, is a Success Coach withĀ LandOptĀ an NALP consultant member.Ā It is estimated that the mental and physical effects of burnout cost employers between $125 billion and $190 billion annually. Thereās no doubt: employee burnout is a problem. And, as statistics tell us, it is a problem the employer often causes. Stay with me […]
Author Jenn Myers is NALP’s Director of Workforce Development and she spent years recruiting candidates for placement in the industry’s top firms.Ā Find the best talent at the National Collegiate Landscape Competition in March.Ā The search for landscape and lawn care employees can feel like it is a 24/7 job. Ā Are you frustrated and looking […]
