We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.
Marketing is all about additional touches with your ideal client, and tapping into geotargeting and geofencing can help with these efforts. “When it comes to marketing, this is not a seasonal business,” says Katy Doss, founder and CEO of Script Marketing. “People plan year-round, so you need to be running geotargeting ads year-round. Plus, it takes […]
Multiple industry members gathered to support the NALP Foundation’s workforce development efforts at the SkillsUSA National Leadership and Skills Conference in Atlanta. SkillsUSA empowers middle school, high school and post-secondary students to become skilled professionals with career-ready skills. This workforce development organization represents over 130 occupational areas in all 50 states as well as D.C., […]
The impact of tariffs on your business costs can feel like an elephant in the room when discussing pricing with your clients. Yet, it’s not something you should ignore. While tariffs and their related effects are ever evolving, being transparent about the current situation builds trust and helps clients understand cost fluctuations you may be […]
For years, landscape lighting has been more of an afterthought than an essential element to customers’ landscape projects. However, more landscape companies are including it as a standard feature, allowing them to create a more cohesive design that is stunning both day and night. “For us personally, we automatically include it in every single design […]
There are numerous factors that determine your landscape company’s insurance premiums. While some elements are beyond your control, improving your risk profile is an area you can influence. How often you have claims, their severity, claim costs and the nature of your business all shape your insurance risk profile. Lower Your Frequency of Claims The […]
Your team works with a variety of equipment on a regular basis, and many of these tools can pose serious hazards if not operated in a safe manner. Encouraging simple safety habits can drastically decrease the number of injuries caused by equipment on the job. Conduct Daily Pre-Use Inspections Just because a piece of equipment […]
As landscape professionals, you have a greater appreciation for the various species of turfgrass, but do you know what it takes to breed specific cultivars with traits like drought or disease resistance? Susana Milla-Lewis, a professor of turfgrass breeding & genetics at North Carolina State University, found out what a labor of love turfgrass breeding […]
Some lessons you have to learn the hard way, but how you implement new technology should not be one of those trials by fire. Technological advancements can take your landscape company to the next level. You can smooth your rollout process by avoiding some of these common missteps and oversights. Rushing the Process If you […]
Value is often the result of the customer journey, but there are many ways to add value before a client agrees to work with you. Prospective clients have many options when choosing lawn care, so it’s important to stand out from the beginning. Here are five ways to add value before they buy. Establish Trust […]
Gone are the days when landscape lighting was simply a nice addition. Now it has become as necessary as irrigation. “Landscape lighting not only increases home security and value, but it allows our clients to view their landscape in a whole new way, using varying lighting colors and techniques to create depth, breadth and a […]
