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A hero is often described as an ordinary person who does extraordinary things. However, if this is the case, it means you’d have to believe that you are ordinary. “I don’t think there’s anybody walking this planet that was put here to be ordinary,” says Kevin Brown, author of The Hero Effect. “I don’t think […]
Jennifer Jorge, president and partner at King Green, based in Gainesville, Georgia, is a powerhouse leader and is committed to advancing the industry. Her vocal advocacy for women in a predominantly male field earned her the 2025 Woman Leader of the Year award. “I’m deeply honored and incredibly grateful,” Jorge says. “To be recognized by […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Timberline Landscaping, based in Colorado Springs, Colorado, has an annual revenue of $30 million and is always in a growth mindset. Josh Pool, COO of Timberline Landscaping, says they never want to settle and become stagnant. […]
There are countless causes that your business can support as a form of community service. Rather than letting choice overload prevent you from giving back at all out of a concern that you can’t help everyone, starting off with just one effort can open the door to other opportunities. “One of my favorite quotes is, […]
Unlike others who took a more winding path before finding a career in the landscape industry, Javier Suarez started his very first job in the industry in 2001. “The people I worked with back then taught me everything they knew and made me feel comfortable working in this industry,” he says. In 2005, he joined […]
If you’re looking to branch into design/build work, a critical element to master is navigating the permitting process so your projects can be approved in a timely manner. “I think people can underestimate the permitting process in general,” says Hayden LaForge, operations manager for Landscape Creations of RI, based in Saunderstown, Rhode Island. “It’s easy to […]
In response to drought conditions, many municipalities have rolled out water restrictions that result in tree deaths and increase the heat island effect as they label turfgrass and green spaces as part of the problem. Recognizing this challenge for the irrigation and landscape industry, the National Association of Landscape Professionals, Scotts Miracle-Gro, Hunter Industries, Rain […]
Marketing is an important line item in your budget, but you can easily end up wasting your money if you aren’t regularly measuring and adapting your methods to changes in the market. Setting Your Budget It can be tempting to not increase your marketing budget as you grow to limit your expenses, but it’s best […]
As you implement more technology in your landscape business, you can easily become overwhelmed by the amount of data at your fingertips. “Paralysis by analysis is a real malady today because you’ve got so much stuff that you’re just inundated with on a daily basis, and you get a lot of disparate data that’s […]
Among the busy streets of Washington, D.C., is a historic home with an elegant landscape. Not long ago, the owners purchased two properties to add a guest house to the main home. The family also wanted to renovate the existing landscape to match the beauty of the surrounding neighborhood. They brought in McHale Landscape Design, […]
