Meet NALP Member Mason Shaffer with Blanchford Landscape Group

Mason Shaffer says his story of making his way into the landscape industry is much like many others. He had parents who gave him the “freedom to play outside.” And even as a child, that meant playing with dirt, rocks and plants to “change the environment.” Though in college he started out in engineering, Shaffer […]

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How to Build Better Landscape Customer Relationships

Most lawn and landscape professionals agree that building customer relationships is crucial to recruiting and retaining clients. While it’s common for business owners to focus their resources on gaining new business, building strong relationships with existing clients is important. It can set you up for repeat business. And happy clients also refer your services to […]

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Talking Industry and Retirement with Ken Taylor from John Deere

With 43 years in the industry, Ken Taylor, CLP, sales manager, corporate business division, John Deere, has seen the industry evolve in some very exciting ways. Though he got his start with Outboard Marine Corporation—a multi-billion-dollar Fortune 500 company that manufactured boat motors—Taylor says his future was actually on land and not “on water” as […]

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Finding and Keeping Employees in a Tough Labor Market

If you’re struggling with finding and keeping employees right now, you aren’t alone. The lawn and landscape industry is facing a significant shortage of qualified workers and it seems that everyone is vying for the same people. In your own local market, you might feel as though the best workers get gobbled up by another […]

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The Latest News from NALP Members: Kohler, Southern Landscape Group, The Harvest Group, FuelCred

Check out the latest news from NALP members. Latest News from NALP Members: NALP Member Southern Landscape Group Promotes Callan Dudley to General Manager Southern Landscape Group Inc., Central Virginia’s provider of landscape, hardscape and construction services, announced the promotion of Callan Dudley to general manager. Due to continual growth in their business, this senior […]

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How Good People Fuel Your Business Success

What makes your business successful? Ask any leader or business owner this question and they will tell you, in a word: people. Good people fuel your business success. And in the service industry, people are everything because your offering is high-quality only if the individuals delivering what you promise are trained, skilled and adhere to […]

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How LandCare is Getting Educators to Promote the Landscape Profession

In this era of labor shortages within the lawn and landscape industry, many companies are looking to connect with students before they make their career choices. Traditionally, that has meant working with local colleges. But LandCare has found that connecting with high schools may be even more impactful. After all, there are many students who […]

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What Your Landscape Customers Really Want to Know

Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably aren’t making nearly as many […]

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Updating Your Website: 4 Tips for Lawn & Landscape Companies

A website is one of the best and most cost-effective ways to market your lawn and landscape business. This is why updating your website to keep it relevant and fast is vital for business growth. Trends in web design change almost daily, so it’s good to keep up with them. Additionally, search engines like Google […]

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Get to Know Your Customers

Did you know that the third Thursday of every quarter is Get to Know Your Customers Day? This day reminds businesses to reach out to clients and get to know them better. When businesses get to know their customers, they also learn what they need to grow their businesses. With the advent of the Internet […]

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