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With the off-season just around the corner, you might already be thinking about how you can step up your game and grow next year. The off-season is a great time to reflect upon how you performed as a company and what you can change for the next season. But what does it take to get […]
While most customers come from referrals and word of mouth, people who are looking for a lawn care or a landscape company without a suggestion from a friend or family member are going to be searching online. Even if a potential client has received a referral, some still like to check out the business’s website. […]
More than 500,000 Hispanic-Americans work in the landscape industry across the country. Pathways into landscape careers and business ownership are varied, but growth opportunities and a love of the outdoors fuels many Latinos’ longevity in the industry. How They Entered the Industry For Ray Rueda, CEO of Nature’s Dream Landscape, based in Pinecrest, Florida, he […]
Victoria Trucco studied architecture in Colombia and had wanted to earn a master’s degree in urbanism. However, her dual citizenship caused her to not be eligible for a scholarship at Penn State. “I had two small children and could not afford the private university for urbanism,” she says. Her husband, Ray Rueda, was relocated to […]
It is understood that fall aeration is beneficial for lawns and helps prepare them for the following spring. However, one question that is coming up more is what type of aeration services to provide your clients. Core aeration has been the standard for years, but more companies are adding liquid aeration as an option or […]
At some point, you will want to be able to stop working in your business so much and start working on your business. Leaders are thinking about tomorrow, next week, next month, next year, not the next job. To free yourself up for big picture planning, you need to identify your second-in-command or right-hand person. […]
They say don’t judge a book by its cover, but whether you like it or not, first impressions do matter. If you only have one opportunity to convince a potential client of your professionalism, the last thing you want is inadequate uniforms undermining your efforts. Doug Delano, LIC, co-owner of Level Green Landscaping, based in […]
When Juan Gutierrez came to the United States from Mexico in 1999, he originally only planned to stay for one year so he could earn enough money to buy a truck or house in Mexico, like many of his friends had done. However, he quickly developed a passion for landscaping and decided his life was […]
You may not know this about me, but I grew up on a golf course. My dad was a superintendent for over 60 years and in that time, he saw incredible progress in his profession from the pesticides that he used (DDT, aldrin, chlordane – all the old-fashioned stuff) to the equipment used to maintain the course. The first course that he worked […]
Seasonal displays can provide a pop of color and cheer when most of the landscape is becoming dull during the fall and winter months. Learn what companies offering this service have to say are the major selling points and how they avoid creating the same old display year after year. What Sells Seasonal Displays? Aaron […]
