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In this era of labor shortages within the lawn and landscape industry, many companies are looking to connect with students before they make their career choices. Traditionally, that has meant working with local colleges. But LandCare has found that connecting with high schools may be even more impactful. After all, there are many students who […]
Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably arenāt making nearly as many […]
What’s the life blood of any lawn and landscape business? Cash flow. You use the money that comes in from customers or other means to buy equipment, and pay expenses and employees. Of course, you want positive cash flow, which allows you to make new investments, such as hiring more employees or opening another location. […]
“Do you have a problem with employee recruitment?” Chuck Williams, contact center manager of Senske Services in Kennewick, Washington, asked the group at Solutions 2020, Real Green Systems annual conference, during his session on “How to Attract the Right People with the Right Company Culture.” A good majority of the session attendees raised their hands. […]
Sure, you know what youāre thinking about the job openings you need to fill at your landscape business and the work you need to get done regardless of if you fill them or not. But do you know what your future employees are thinking? We asked current horticulture students who are attending NALPās National Collegiate […]
The Landscape Industry Certified Exterior Technician certification program is NALPās flagship program. Landscape professionals consider it an essential credential. Currently, 15 state licensee partners deliver a written exam and a hands-on test. But beginning in early 2020, as a recommendation by the NALP board, the certification test will change and only be given online, removing […]
“A business is like a shark–if it isn’t always adapting, changing, innovating … moving, it’ll die. As a leader of your business, it’s your job to always be learning and coming up with new ways to move your business forward. To always be in an environment of personal, mental and spiritual growth, surround yourself with […]
For many industries, apprenticeship programs are creating viable workforce solutions. According to the U.S. Department of Labor, more than 5 million people will be trained through apprenticeships in 1,000 industries over the next five years. Today, with the formalization of NALPās Landscape Management Apprenticeship Program, registered by the U.S. Department of Labor, the green industry […]
Many sales experts say better understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the more you can target other people like them as new customers and the more you can increase current customers’ spending. Customer profiling enables lawn and landscape professionals […]
What do sports have to do with the way you run a business? Quite a lot, says Ross Bernstein, an award-winning, peak-performance business speaker who is the best-selling author of nearly 50 sports books. Bernstein will be leading a 2020 Leaders Forum workshop entitled, āHarnessing Innovation and Technology to Invest in Your Companyās Future: Greatest […]
