Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 9 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

50 Years Running: How NCLC Plays a Pivotal Role in Industry Careers

Next week, hundreds of students from across the country will use their spring break to travel and compete in the National Collegiate Landscape Competition. This year marks the 50th anniversary of this landmark event, which has served as a career catalyst for many now in the industry. Ā  Often, students first hear about NCLC and […]

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Explore How Timberline Landscaping’s Calculated Risks Drive Growth at the NALP Field Trip

Tired of chasing transactions? Learn from Timberline Landscaping on how they maintain and build lifelong partnerships in the community during NALP’s Field Trip, in Colorado Springs, Colorado, on June 17-18, 2026. Timberline Landscaping was established in 1982 and serves both residential and commercial clients. Their offerings include residential design-build, commercial landscape construction & irrigation, maintenance, […]

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Stop Sending Enhancement Proposals That Go Nowhere

Finding enhancement work isn’t the hard part for most landscape companies. Getting the client’s approval is.   Two landscape companies can propose the exact same drainage upgrade, but your timing, presentation and follow-through will impact the client’s final decision. Brook Haygood, vice president of sales for Visterra Landscape Group, based in Rosemont, Illinois, says the […]

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Door Number Three: Why Mainscape Chose a Perpetual Purpose Trust

When landscape company owners begin considering their exit strategy, it often comes down to a choice between passing the business on to family members/key employees or selling to private equity. But what if there was a third door? This was the option Mainscape’s founder, Dave Mazanowski, ultimately ended up taking. The company has recently begun a […]

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Technically Speaking: The Importance of Spring Mower Maintenance

If you want to avoid downtime, you can’t afford to neglect mower maintenance in the spring. The first week of March marks Lawn Mower Maintenance Week, and it is a prime time to review your mower fleet to ensure your crews’ equipment is ready for the growing season. ā€œThe mower parts most likely to fail […]

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The Legacy and Future of the National Collegiate Landscape Competition

What began in 1977 as a friendly challenge between college programs to see which landscape students had the strongest skills has now evolved into the National Collegiate Landscape Competition, which features 55+ colleges and more than 750 students competing in events and networking with industry professionals. At this first event, nearly 200 individuals from five […]

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Firefighter-Owned and Operated: How Px3 Landscaping Puts Safety Above Everything

Safety is paramount for any landscape company, but Ryan Pontzloff, owner of Px3 Landscaping LLC, based in Pittsburgh, Pennsylvania, approaches it from the lens of a volunteer firefighter. ā€œBeing a volunteer firefighter in the communities in which your company operates really shifts your focus,ā€ Pontzloff says. ā€œYou get to learn street names and addresses through […]

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The Systems and Support Account Managers Need to Stay Long Term

Your account managers are the backbone of your business, and just like your own spine, you have to take care of them, or you can end up feeling some serious pain in the form of unsatisfied customers. ā€œIt builds stability not only within the company but for your clients as well,ā€ says Mackenzie Payne, branch […]

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Selling Water Conservation: Messaging That Moves Homeowners to Act

When it comes to selling water conservation enhancements to residential clients, what matters most varies drastically from what convinces commercial customers. While financial incentives like lower water bills and rebates help, behavioral motivations drive lasting change on the residential side. According to the Healthy Green Spaces Coalition, homeowners change their landscape and irrigation practices for […]

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How I Do It: Investing in Account Manager Sales Training

Account managers are the backbone of Visterra Landscape Group, based in Rosemont, Illinois. Because these team members are critical for retaining customers and increasing margins, the company decided that one of their core focuses will be providing their account managers with more resources. ā€œI think as an industry as a whole, we have lacked providing […]

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