Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 9 of 200

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Profit Carnage: The Financial Truths Killing Your Business

Are you running the business based on your bank balance and intuition, or do you know your actual job-costed financial data? ā€œOwners usually know how many crews they have, how busy the schedule looks, whether the phone is ringing, but they usually can’t answer what 20% of customers generate 80% of their profit or what […]

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What Safety Metrics Actually Predict Future Incidents?

You wouldn’t want your low fuel light to only come on after you’ve already run out of gas, so why would you want to solely rely on lagging indicators when it comes to gauging your company’s overall safety? ā€œWhile injury rates and claims data are important, they only tell the story after an event has […]

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Determining The Smartest Places to Leverage AI in Your Landscape Business

In the field, almost everyone operates at the same speed. A solid crew will build the same size patio in the same amount of time, regardless of the company they work for. ā€œThe real separation between struggling and thriving happens back at the office, in how well the work gets managed and how well knowledge […]

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Creating Effective Front-Line Incentive Plans Ā Ā 

If you want to change what happens on a property, you have to change what the person standing on the property is focused on and rewarded for. This is where front-line incentive programs come in. ā€œBase pay buys the job,ā€ says Joe Socolof, COO of Landscape Workshop. ā€œIncentives don’t buy effort; they direct attention. A […]

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The 101: Calculating the Cost of Capital for Your Landscape Business

When deciding where to invest money in the business, are you taking the time to calculate the cost of capital or going off gut instincts alone? While you may be able to afford the monthly payment on a new piece of equipment, you also need to ask if it is the best use of your […]

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Tree CSI: How Forensic Analysis Reveals the Real Cause of Tree Death

It’s common for a forensics team to be called in to investigate the questionable death of a person, but are you taking the time to conduct a forensic analysis when a tree dies on your customer’s property? ā€œConducting forensic analysis on dead, dying or failed trees can give a plethora of information and insight into […]

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Stop Being the Bottleneck: How AI Helps Multiply Your Expertise

When you started your landscape business, chances are you didn’t create it because you loved working on spreadsheets at 9 p.m. It’s because you wanted to be outdoors, running equipment and creating beautiful spaces for customers while providing for your family and your employees’ families. Yet night after night you’re still creating estimates and responding […]

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Building a Talent Pipeline by Connecting with Schools at Every Level

If you want to reach the next generation of landscape professionals, you can’t just wait until students are graduating from college to begin sharing the numerous career paths the industry has to offer.   To build a sustainable talent pipeline, you need to build relationships with every stage of education so students are aware of […]

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Safety Culture: How To Minimize Heat Stress Risks This Summer

Heat safety is an essential aspect of working in the landscape industry and should not be taken lightly. The U.S. Department of Labor’s Bureau of Labor Statistics reports that between 2021 and 2024, exposure to environmental heat resulted in an average of 48 fatalities per year, but this does not capture the number of heat-related […]

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Addressing Absenteeism: How to Build a Culture of Showing Up

It’s Monday morning, and three of your crew members are no-shows. It’s a headache you don’t need but can occur quite often if you don’t have the proper policies in place. Rampant absenteeism can create a negative ripple effect in your landscape company that results in crews operating shorthanded, longer work days, missed production goals […]

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