2024 - Page 10 of 37 - The Edge from the National Association of Landscape Professionals

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Year: 2024

Landscapes of the Month: A Feature for Every Season

This Flower Mound, Texas, home has almost every outdoor feature you can imagine, like a putting green, pool, and cabana. Before this vision came to life, the owners dreamed of having a backyard destination they could enjoy with friends and family. To make their dream a reality, they worked with Complete Landsculpture, based in Dallas, […]

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How I Do It: Executing Effective Direct Mailing Campaigns in the Lawn Care Industry

With marketing, there are many digital options available, but don’t forget the value of print pieces, specifically direct mailing campaigns. ā€œDespite the rise of digital marketing, homeowners still respond to physical mail, particularly in the lawn care industry,ā€ says Becca Presley, national director of marketing for Senske Family of Companies, based in Kennewick, Washington. ā€œDirect […]

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What Hot Trends Are Exhibitors Tackling at ELEVATE?

Staying ahead of the curve in the industry requires being forward-thinking and seeking solutions to various challenges. At ELEVATE, presented by NALP and powered by Caterpillar, you can access industry experts on the Expo show floor and learn about their latest offerings designed to advance your business. ā€œExhibiting at ELEVATE allows John Deere to showcase […]

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Industry Innovations: A Sneak Peek of What’s on the ELEVATE Expo Floor

ELEVATE, presented by NALP and powered by Caterpillar, is just around the corner and if you’re curious about what to expect on the Expo show floor, we’ve got the inside scoop on some of the innovations exhibitors are bringing this year. Featured Products STIHL will have one of their largest product launches in history at […]

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Team Building: The Importance of a Shared Vocabulary

As you’ve crafted your landscape company’s culture, you’ve probably outlined your mission and core values. One aspect that you might not have delved into is your shared vocabulary. A shared vocabulary is a shared understanding of what certain words or phrases mean within an organization to help them communicate more effectively. For example, you may […]

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Relief Efforts and Resources: Deadly Hurricane Helene Devastates Southeast

On Thursday, Sept. 26, 2024, Hurricane Helene made landfall as a Category 4 in the Florida Big Bend, leaving 500 miles of destruction in its wake, and as it moved northwards, it dumped a monumental 40 trillion gallons of rain across the Southeast. Meteorologist Ryan Maue, a former NOAA chief scientist, estimates that 20 trillion […]

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Team Building: How to Up Your Recruiting Efforts at NCLC

If you’ve never participated in the career fair at the National Collegiate Landscape Competition, presented by NALP and powered by STIHL, you may be overwhelmed by where to start and how to optimize your time with students. Industry professionals who have been attending for years share their advice on recruiting during the career fair. Attracting […]

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Empowering Career Development: Innovative Strategies for Long-Term Growth

Career development is not one-size-fits-all. Even if you have limited advancement opportunities, there are still ways to empower your employees. ā€œConsider how employees can grow themselves within their current roles, such as through the pursuit of external education and certifications or joining associations and boards,ā€ says Courtney Pohlit, director of human resources for Ruppert Landscape. […]

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Boost Your Crews’ Plant Knowledge with These Powerful Plant ID Apps

If you’re opting to hire your employees based on their attitude and work ethic, rather than a particular set of skills, chances are not all of them have an encyclopedic knowledge of all the plants they may encounter out in the field. Ā  While you should work to increase their recognition of different plant species […]

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Starting with Science: How Soil Tests Lead to Better Lawns and Happier Clients

When you go to a new doctor, typically, they conduct tests to establish a baseline before they start prescribing you any type of medicine. Similarly, as a lawn care company, you should conduct soil tests with new clients so you can better prescribe a program that best fits their soil conditions and desired results.Ā  ā€œHow […]

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