January 2024 - The Edge from the National Association of Landscape Professionals

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Month: January 2024

Social Media Strategies to Attract New Hires

When you are recruiting, it’s critical to use every tool in your toolbox and this includes social media platforms. “The traditional approach that lawn and landscape companies historically took toward recruiting no longer yields the same results,” says Corey Halstead, co-owner of HALSTEAD Media. “The outdated notion of posting a job opening on a board and […]

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Team Building: Three Methods to Keep Your Staff Engaged with Training

Training is a necessary aspect of the lawn and landscape business. It also does not stop with new hires after their onboarding process. “Routine training is super important,” says Justin Gamester, president of Piscataqua Landscaping & Tree Service, based in Eliot, Maine. “Training is not a one-day thing. Teaching your people to have the customer […]

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members in the news

NALP Members in the News: STIHL, Mariani Premier Group, Steel Green, Ewing, and McHale Landscape Design

Read more about these NALP members and partners in the news. STIHL Names New Vice President of Marketing Eric Bjorling has been named the vice president of marketing of STIHL, Inc. He will be responsible for leading the development of U.S. brand and retail marketing communications strategies, including national advertising programs, public relations, merchandising, and […]

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Landscapes of the Month: Maintaining a Historic Hollywood Studio

Among the movie studios of Culver City, California, you’ll find a historic place known as the Culver Studios. Over the years, several popular movies have been produced here, including Citizen Kane, Raging Bull, and E.T. With so much history on this site, the owners desired to have a landscape that matches the iconic buildings of […]

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The Power of Collaboration: How Partnerships Propelled SunWorks Landscape Partners’ Rapid Growth

SunWorks Landscape Partners, based in Carrollton, Texas, was founded in 2021 and has already reached No. 55 on Lawn & Landscape’s Top 100 list for 2023. “We are proud of what we have accomplished and are grateful to work with so many dedicated and talented teammates,” says Nate Carlson, CEO of SunWorks Landscape Partners. “Our […]

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Navigating Economic and Election Year Challenges in the Landscaping & Lawn Care Industry

Guest post by Duane Cashin, owner of Cashin Sales As 2024 is well underway, it’s crucial to understand the unique challenges that lie ahead. This is not just another year; it’s an election year, and the economy is expected to undergo significant shifts. These factors will undoubtedly impact your business, particularly in the area of sales. […]

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Are Commercial Autonomous Mowers Safe?

Safety is paramount in the landscape maintenance business and even when you take human operators out of the equation, you still have to consider how robotic mowers will perform around pedestrians and other obstacles. Autonomy in Mowers Versus Cars A primary concern that can keep lawn and landscape companies hesitant about implementing robotic mowers is […]

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Social Media Marketing for New Leads

Your customers spend a significant amount of time on social media platforms, so it’s natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]

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Level Up: Mountain View Landscapes Priorities Their People

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. At the age of 18, Steve Corrigan, president of Mountain View Landscapes, Inc., based in Chicopee, Massachusetts, landed his first commercial client when an apartment manager told him they were looking for someone to cut the […]

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Protecting Your Business: Effective Equipment Theft Deterrent Strategies

You invest a significant amount in your fleet and equipment, and the last thing you want to deal with are thefts that impact your crew’s ability to work. Implementing a number of deterrent strategies, as well as best practices for equipment recovery, can help reduce these occurrences. Teddy Russell, CEO of Russell Landscape Group, based […]

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