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Antonio Zeppa always wanted to run his own company, but he didnāt know mowing his neighborsā lawns would turn into a career in landscaping. In high school and college, Zeppa would mow grass part-time along with his brother, Andre. After earning their degrees in business and geoscience, respectively, the brothers started Zeppaās Landscaping Services, full-service […]
A common complaint of many lawn care and landscape companies is how hard it is to find good labor. The lack of the necessary employees can hamper your businessās growth. Here with their strategies and solutions to this issue are four different companies from across the country. Recruiting Strategies One effective recruiting strategy that all […]
Thanks to her grandparents giving her small plant cuttings and seed packets, Caitlin Clineff grew up gardening a good bit. In high school, she was very involved with 4-H and the National Junior Horticultural Association. āThat got me interested in looking into a career in horticulture, so I majored in horticultural science at NC State,ā […]
There are many marketing methods out there that your business can take advantage of, but sometimes it can be more effective to focus in on your current options and hone their performance. Below are three tools that can help you make the most out of your current marketing strategies. Informed Delivery If you currently use […]
In the midst of Womenās History Month, we look at how some companies are supporting women in the industry Women are finding an increasing number of opportunities in the lawn care and landscape industry. But in order to attract more women to the field ā as well as retain the ones that are already here […]
Itās spring! Finally,Ā the birds are singing, the forsythia is blooming, the lawns are greening up and the phone is ringing off the hook. Itās go time in the lawn care business! But why does it seem as though your day is a repeat of one of those dreams where you canāt move? You have lots […]
Whether youāre just starting out with your new company or youāve been in the industry for years, everyone can benefit from the guidance and advice of a mentor. Mentors can provide practical knowledge that you donāt have to learn the hard way and can be a reliable second opinion if youāre looking for someone to […]
The search for skilled labor in the industry has been a struggle, but the Buffalo Center for Arts and Technology (BCAT) and Olmsted Parks Conservancy have recently collaborated together to help one another. Using NALPās Landscape Management Certificate Program, BCATās Landscape Maintenance Technician program offers classroom instruction, in-field training and a paid internship program with […]
In the 42nd episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench and Luke Melograno, production coordinator at Mariani Landscape talk with Palmer Higgins, CEO of Mainely Grass, a New England lawn care company. Higgins first entered the landscaping and […]
Networking and connecting with industry peers can help you both professionally and personally so if you are looking for some new ways to get plugged in, check out some of NALPās free network options. Women in Landscape Network Powered by Bayer, the Women in Landscape Network is led by a group of over 20 landscape […]
