landscapes Archives - National Association of Landscape Professionals

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Measuring Marketing ROI in the Digital World

When you’re building out your marketing budget, do you know where you get the most bang for your buck or is it more guesswork? If it’s a constant struggle know whether your digital marketing efforts are showing ROI, Corey Halstead, co-owner of HALSTEAD Media, will uncover some tips and tricks for better understanding which efforts […]

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How to Hire the Right Person, the First Time

Hiring new employees is expensive. Ideally, you want to hire the right people the first time, instead of having to turn around and try to fill the position again when it doesn’t work out with the current hire. “Studies estimate that it costs more than a thousand dollars to hire an entry-level employee, from the […]

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This Year’s LANDSCAPES Schedule Is Packed With Cutting-Edge Strategies

If you’re like us, you’ve probably missed attending in-person events. If you’re wanting to catch up on the latest trends, don’t miss out on all LANDSCAPES has to offer this year in Louisville, Kentucky on Oct. 19-22. Opening General Session To kick things off, Kaihan Krippendorff, author of Outthink the Competition, will share a systematic […]

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11 Ways to Maximize Your Time and Money at Conferences

Attending LANDSCAPES next week? Make the most of your trip–and come back with lots of great ideas to better your business–with these 11 ways to maximize your time and money at conferences. 1. Mazimize Your Time and Money at Conferences: MAKE FRIENDS FIRST I have found that it is important to make new contacts you […]

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LANDSCAPES 2019 Keynote Speaker Waldo Waldman Shares Why Landscape Business Owners Should Never Fly Solo

Lt. Col. (Ret.) Rob “Waldo” Waldman knows a thing or two about being a “wingman”—both literally and figuratively. Waldman was a fighter pilot with 65 combat missions and 2,650 flight hours. He’s been deployed worldwide and flew missions in Iraq, Southeast Asia and Kosovo during Operation Allied Force. But he was also a former top-producing […]

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Teams have to work together to win games

As part of our #NALPKnows series, we talked to Scott Jamieson, Landscape Industry Certified, NALP president and vice president of Bartlett Tree Experts in Chicago, Illinois, about working together as a team, and leaving it on the field during LANDSCAPES 2015. When I hear the expression leaving it on the field, I immediately think of how […]

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You can't leave it on the field if you don't have a successful business

As part of our #NALPKnows series, we talked to Joy Diaz, Landscape Industry Certified, executive vice president of Land Care, Inc. in Las Vegas, Nevada, about working together as a team, and leaving it on the field during LANDSCAPES 2015. The truth is, you cannot leave it on the field if you don’t have a successful […]

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The ROI more than makes up for it

As part of our#NALPKnows series, we talked to Shayne Newman, Landscape Industry Certified, President of YardApes in New Milford, Connecticut, about working together as a team, and leaving it on the field during LANDSCAPES 2015. Sports analogies often hit home in the business world, and that’s how it is in our company. When someone mentions leaving […]

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True professionals make a big difference

As a business owner, I know how easy it is to develop myopic vision – to get wrapped up in and involved with keeping the wheels of commerce rolling in a forward direction. I don’t need to go into detail about how the last couple of years have made it even more difficult for all […]

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