How I Do It Archives - National Association of Landscape Professionals

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How I Do It

Should I Stay or Should I Snow Plow?

Sometimes they call it white gold. And there is no denying that snow plowing can be a lucrative business, but it comes with its own set of challenges. So, if you operate in a market where there’s enough snow, should you be offering snow removal as a service? Four industry professionals weigh in on the […]

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Liquid aeration is applied to the top of the lawn and it soaks in over time.
Photo: Grassperson

How I Do It: Core or Liquid Aeration?

It is understood that fall aeration is beneficial for lawns and helps prepare them for the following spring. However, one question that is coming up more is what type of aeration services to provide your clients. Core aeration has been the standard for years, but more companies are adding liquid aeration as an option or […]

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Photo: Level Green Landscaping

Looking Sharp: Strategies for Company Uniforms

They say don’t judge a book by its cover, but whether you like it or not, first impressions do matter. If you only have one opportunity to convince a potential client of your professionalism, the last thing you want is inadequate uniforms undermining your efforts. Doug Delano, LIC, co-owner of Level Green Landscaping, based in […]

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Photo: Borst Landscape & Design

How I Do It: Selling and Creating Showstopping Seasonal Displays

Seasonal displays can provide a pop of color and cheer when most of the landscape is becoming dull during the fall and winter months. Learn what companies offering this service have to say are the major selling points and how they avoid creating the same old display year after year. What Sells Seasonal Displays? Aaron […]

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(From left to right) Christopher Brown, co-founder of Teed & Brown, Stephan Saia, president and CEO of EPSI, and Adrian Santos, director of grounds maintenance for EPSI.

NAVIGATE Is a Learning Experience for Both the Mentee and Mentor

When trying to grow your company, you may think you’re on your own, but this isn’t the case. NALP’s NAVIGATE program provides you the opportunity to connect with industry mentors, knowns as Trailblazers, who have learned things the hard way so you don’t have to. NAVIGATE is free to NALP members and offers three different […]

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Business Smarts: Should You Have a 4-Day Workweek?

With the labor market becoming increasingly tight, lawn care and landscape company owners have to consider a number of ways to differentiate themselves. One option is to offer the perk of 3-day weekends by working on a 4-day, 10-hour workweek. Landscape companies that have opted to go this route have reported their staff is better […]

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Business Smarts: The Pros and Cons of a 4-Day Workweek

Landscaping is a demanding industry. One possible way to help provide a better work-life balance for you and your crews is moving to a 4-day workweek. Various industries have been considering and implementing a 4/10 schedule as a way to provide more flexibility to their employees. With many landscape companies often already working 10 hours […]

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Trusting the Process with Savana Craven: Season 2, Episode 12 of Growing in the Green Industry Podcast

In season 2, episode 12 of the Growing in the Green Industry Podcast, hosts Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. Landscape and Luke Melograno, production coordinator at Mariani Landscape, talk with Savana Craven, a landscape designer with Sunline Landscapes, based in Draper, Utah. Craven is a landscape design and horticulture professional. […]

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social-media-engagement

How I Do It: Making the Most of Your Social Media Posts

Posting on social media is a rather straightforward process but if you don’t have a strategy you may be wondering why you’re not seeing results. Mike Haynes, president of LOVING, based in Gastonia, North Carolina, says it’s all about having a learner’s posture when it comes to testing things out to find what works on […]

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social-media-brands

How I Do It: Building A Social Media Brand

Social media is ubiquitous at this point and there are always new platforms rising and falling. You might think it’s not worth investing your time in your social media brand with things constantly changing. Or you might have tried social media branding on some platforms like Facebook but haven’t had the time to make a […]

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