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You can put a ton of effort into your marketing efforts, but if you arenāt checking off the basics, this work can be for nothing without a strong foundation. This includes creating a quality website, leveraging Google and SEO and being responsive in a timely manner. āPeople will leave your website in less than two […]
When clients are counting on your team to clear snow so they can continue to operate without disruptions, it can be easy to assume those equipped with a plow wonāt be affected by the snow themselves. However, itās critical to prepare and protect your crews from these scenarios where they may become stranded or stuck […]
In a span of six months, this landscape in Sioux Falls, South Dakota, was transformed into a stunning outdoor living area. The space had been underutilized and largely empty for years, prompting the homeowners to make a change. They called Weller Brothers Landscape Professionals, based in Sioux Falls, to make improvements, leading to a 2024 […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Since 2008, GreenWeaver Landscapes, based in Media, Pennsylvania, has had the mission of creating and maintaining beautiful, useful, and healthy landscapes for people and the planet. Jennifer Nichols, president of GreenWeaver Landscapes, says she grew up […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
Sales is a competition that requires practice. Just like how a professional sports team trains regularly, having your sales team practice role-playing can increase their success. āYou want to practice in a controlled environment where you can pause, you can go back, you can rewind, you can fail, and it’s not going to affect the […]
In the early days of your business, you were overjoyed for each and every customer you added to your book of business. However, as your landscape company grows, it can quickly become apparent that not all clients provide the same value for your business. You probably know your A-level clients are. These are the accounts […]
If youāre planning on attending the National Collegiate Landscape Competition to recruit at the career fair or if youāre trying to attract students in general, one useful tool is an internship program. āMost of the students that come to NCLC are looking for internship opportunities at your company,ā says Brigitte Orrick, director of recruiting and employee […]
The beginning of the new year is a time for change and resolutions. One area your business can work on improving in 2025 is your marketing. ā2025 is the year for the landscape industry to get more intentional with marketing,ā says Corey Halstead, co-owner of HALSTEADMedia. āToo many dollars are allocated and wasted without clear […]
For many employers, the thought of overtime sounds like increased costs. But it doesnāt have to be that way. With proper planning and execution, overtime is a great tool that offers stability for your business. It also gives your company room to increase sales and grow. Planning Gives You Stability A common misconception is that […]
