Business Advice & Stories Archives - Page 59 of 107 - The Edge from the National Association of Landscape Professionals

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Business Advice & Stories

social-media-engagement

How I Do It: Making the Most of Your Social Media Posts

Posting on social media is a rather straightforward process but if you don’t have a strategy you may be wondering why you’re not seeing results. Mike Haynes, president of LOVING, based in Gastonia, North Carolina, says it’s all about having a learner’s posture when it comes to testing things out to find what works on […]

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Plan Ahead by Looking Back: Season 2, Episode 7 of Growing in the Green Industry Podcast

In season 2, episode 7 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, and Luke Melograno, production coordinator at Mariani Landscape talk with each other. In this podcast, our hosts reflect back on recent episodes, while also looking forward to […]

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weedman-talking-with-customer

Setting Up Your Lawn Care Franchise for Success

Say you’ve decided you want to add lawn care services to your business and that going the franchise route is what meets your needs the best. What next? Now it is time to choose which lawn care franchise you want to work with. There are a number of different options out there and there is […]

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social-media-brands

How I Do It: Building A Social Media Brand

Social media is ubiquitous at this point and there are always new platforms rising and falling. You might think it’s not worth investing your time in your social media brand with things constantly changing. Or you might have tried social media branding on some platforms like Facebook but haven’t had the time to make a […]

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Marketing Your Unique Brand with Lara Omick: Season 2, Episode 6 of Growing in the Green Industry Podcast

In season 2, episode 6 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, and Neal Glatt, managing partner of GrowTheBench, talk with Lara Omick from Conserva Irrigation. Omick oversees brand marketing for Conserva Irrigation. Conserva is the nation’s largest irrigation franchise founded on the principle of […]

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Business Smarts: The Importance of Tying Org Structures to ROI

When you think of a company org chart, you probably picture a bubble chart that lists out who answers to who within your lawn or landscaping business and what they do. However, an organizational structure can be so much more than just who does what within a company. Danny Kerr, co-founder of Breakthrough Academy, says […]

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spring-green-franchise

Diversifying Your Business with a Lawn Care Franchise

Lawn care as a service has been thriving over the years, and demand has only picked up as people are reinvesting in their backyards and spending more time at home. Even in times of economic downturn, the lawn care segment does well. ā€œWe are a low-ticket item that helps homeowners protect their biggest asset,ā€ says […]

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tyler-bloom-podcast

The Art of Listening (to Your Team) with Tyler Bloom: Season 2, Episode 5 of Growing in the Green Industry Podcast

In season 2, episode 5 of the Growing in the Green Industry Podcast, hosts Neal Glatt, managing partner of GrowTheBench, and Brett Lemcke, VP of R.M. Landscape, talk with Tyler Bloom, principal owner of Ā Tyler Bloom Consulting, an independent labor consultingĀ firm based out of Bloomsburg, Pennsylvania. Bloom’s company serves the turfgrass, green and hospitality industry […]

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Business Smarts: How to Create an Effective Org Structure for Your Lawn or Landscape Company

If you’re just starting out or are still a rather small company you may think you don’t really need an org chart for the business. You might even be getting fairly large and adding in this structure just doesn’t seem necessary if everything’s getting accomplished. However, it’s easy for everyone to do everybody’s job until […]

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Faces of the Industry: Alexander Manueles

Alexander Manueles, president of White Gator Lawn and Landscaping, based in Slidell, Louisiana, started working when he was 19 years old and has now spent six years in the industry. He says he had always wanted to own his own company. ā€œThat has always been something that ever since I was younger I always knew […]

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