Business Advice & Stories Archives - Page 58 of 107 - The Edge from the National Association of Landscape Professionals

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Business Advice & Stories

Measuring Marketing ROI in the Digital World

When you’re building out your marketing budget, do you know where you get the most bang for your buck or is it more guesswork? If it’s a constant struggle know whether your digital marketing efforts are showing ROI, Corey Halstead, co-owner of HALSTEAD Media, will uncover some tips and tricks for better understanding which efforts […]

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Trusting the Process with Savana Craven: Season 2, Episode 12 of Growing in the Green Industry Podcast

In season 2, episode 12 of the Growing in the Green Industry Podcast, hosts Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. Landscape and Luke Melograno, production coordinator at Mariani Landscape, talk with Savana Craven, a landscape designer with Sunline Landscapes, based in Draper, Utah. Craven is a landscape design and horticulture professional. […]

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Systematizing Your Business Model To Maximize Growth

When you’re starting out in the lawn care and landscape industry, it’s easy to want to be all things to all people as customers request you do complete various tasks that might not be your specialty. Mike Rorie, CEO of GIS Dynamics/GroundSystems, says this can put you in a deep hole of doing a little […]

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Finding Fulfillment with Tom Shotzbarger: Season 2, Episode 11 of Growing in the Green Industry Podcast

In season 2, episode 11 of the Growing in the Green Industry Podcast, hosts Neal Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. Landscape and Macey Wollenberg, branch manager at LandCare, talk with Tom Shotzbarger, grounds manager for Graver Arboretum. Ā  During a career of nearly 50 years in the green industry, Tom […]

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From OK to Outstanding with Steve Mulvany: Season 2, Episode 10 of Growing in the Green Industry Podcast

In season 2, episode 10 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. Landscape, and Luke Melograno, production coordinator at Mariani Landscape, talk with Steve Mulvany, president and founder of Management Tools Inc. Mulvany’s company […]

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All in the Family with Tara and Bruce Allentuck: Season 2, Episode 9 of Growing in the Green Industry Podcast

In season 2, episode 9 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. Landscape, Macey Wollenberg, branch manager at LandCare, and Luke Melograno, production coordinator at Mariani Landscape talk with Bruce and Tara Allentuck, co-founders […]

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Faces of the Industry: Olivia Espinoza

Olivia Espinoza got into the landscape industry as a groundskeeper for an apartment complex, taking care of flower containers and beds. ā€œI enjoyed it so much I decided to take horticulture classes to learn more about plants,ā€ she says. She spent two seasons working as a groundskeeper and now works for Kujawa Enterprises, Inc., based […]

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Landscape Professionals Deal With Heatwave Aftermath in the Pacific Northwest

The recent heatwave that impacted much of Western North America from June 26-29 set all time-records for daytime temperature highs over the four-day period. The main cause for the heatwave was from a high-pressure system that sat over the region, earning it the term ā€˜heat dome.’ Warm overnight temperatures also helped temperatures climb over the […]

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The Big Green Podcast: A Conversation with Mark Tipton, CEO of Aspire Software

In the newest episode of The Big Green Podcast, NALP CEO Britt Wood catches up with Mark Tipton, CEO of Aspire Software about their recent acquisition by ServiceTitan, a software provider for home and commercial service businesses. In this podcast, they discuss how Aspire has grown over the years, trends that Tipton is seeing in […]

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Finding a Successful Work/Life Integration with Bob Grover: Season 2, Episode 8 of Growing in the Green Industry Podcast

In season 2, episode 8 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, and Brett Lemcke, VP of R.M. Landscape, talk with Bob Grover, LIC, president of Pacific Landscape Management. Grover graduated from Oregon State University in 1983. After 15 […]

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