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Greg Cole, president of Cole Landscaping, Inc., based in Ipswich, Massachusetts, originally started out framing homes but when his boss went bankrupt, he ended up starting a landscaping job. Within a year he was running two crews and when he asked for a raise and only received a 50-cent increase, he struck out on his […]
With the off-season just around the corner, you might already be thinking about how you can step up your game and grow next year. The off-season is a great time to reflect upon how you performed as a company and what you can change for the next season. But what does it take to get […]
More than 500,000 Hispanic-Americans work in the landscape industry across the country. Pathways into landscape careers and business ownership are varied, but growth opportunities and a love of the outdoors fuels many Latinosā longevity in the industry. How They Entered the Industry For Ray Rueda, CEO of Natureās Dream Landscape, based in Pinecrest, Florida, he […]
Victoria Trucco studied architecture in Colombia and had wanted to earn a masterās degree in urbanism. However, her dual citizenship caused her to not be eligible for a scholarship at Penn State. āI had two small children and could not afford the private university for urbanism,ā she says. Her husband, Ray Rueda, was relocated to […]
It is understood that fall aeration is beneficial for lawns and helps prepare them for the following spring. However, one question that is coming up more is what type of aeration services to provide your clients. Core aeration has been the standard for years, but more companies are adding liquid aeration as an option or […]
At some point, you will want to be able to stop working in your business so much and start working on your business. Leaders are thinking about tomorrow, next week, next month, next year, not the next job. To free yourself up for big picture planning, you need to identify your second-in-command or right-hand person. […]
They say donāt judge a book by its cover, but whether you like it or not, first impressions do matter. If you only have one opportunity to convince a potential client of your professionalism, the last thing you want is inadequate uniforms undermining your efforts. Doug Delano, LIC, co-owner of Level Green Landscaping, based in […]
When Juan Gutierrez came to the United States from Mexico in 1999, he originally only planned to stay for one year so he could earn enough money to buy a truck or house in Mexico, like many of his friends had done. However, he quickly developed a passion for landscaping and decided his life was […]
Seasonal displays can provide a pop of color and cheer when most of the landscape is becoming dull during the fall and winter months. Learn what companies offering this service have to say are the major selling points and how they avoid creating the same old display year after year. What Sells Seasonal Displays? Aaron […]
In season 2, episode 17 of the Growing in the Green Industry Podcast, Brett Lemcke, VP of R.M. Landscape talks with Danny Kerr, co-founder of Breakthrough Academy. Hyper-focused by his desire to do better, be better, Kerr started his own contracting business when he was just a teen and by the age of 20, he […]
