How I Do It Archives - Page 23 of 25 - The Edge from the National Association of Landscape Professionals

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How I Do It

How to Effectively Feed the Sales Funnel

When it comes to sales and marketing, it’s not uncommon for business owners to get overwhelmed by all of the ideas that are often thrown at them. But Chris Darnell, sales and marketing expert with The Harvest Group, says there’s no doubt today’s business owners are looking for a clear path to improve profitability and […]

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manage overtime

How to Better Manage Overtime

Labor is your single highest cost. Put effective systems in place to manage overtime, efficiency and quality. This is essential to ensure profitability. Start by checking out our Labor Management Tool. The key: Budget labor hours based on job estimates. How do you figure out budgeted hours? Some companies divide a desired hourly rate into the […]

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3 Ways to Build a Team for Future Growth

Growing a business can be a tricky balancing act. Small companies, especially, must multi-task efforts toward profitability and build a team that can support additional revenue. There are daily operations to manage—accounts to service—while planning to secure the infrastructure and human resources to support growth. Because owners of smaller operations wear many hats, decisions relating […]

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How to Connect With High-End Clients

Selling to—and working with—high-end clients can feel intimidating. But there can be a lot of opportunity in the lawn and landscape market for those who go after it. Dana Davis, owner of Green Point Consulting, has 30 years of experience in the field that includes working with doctors, attorneys, business owners and even the governor. […]

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Landscape of the Month: Designs By Sundown’s New Headquarters alongside South Platte Park & River

Designs by Sundown is used to building out beautiful landscapes for high-end clients in Colorado, but this project was something special. Now it was their turn. They had built a new headquarters alongside the South Platte Park & River in Littleton, Colorado, and owner Mike Hommel wanted to use it as a place to showcase […]

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Greenscapes talks about finding qualified workers.

How Greenscapes Land Care Finds Qualified Workers

Like so many others, Casey Hurd, owner of Worton, Maryland-based Greenscapes Land Care LLC has been struggling with labor. More specifically, he says the trouble is ā€œfinding qualified workers.ā€ Hurd, the 2019 NALP Young Entrepreneur of the Year, says he’s learned you must be proactive when it comes to hiring great people. ā€œPeople aren’t going […]

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How LandCare Built a Positive Team Culture

When Mike Bogan took over the helm of LandCare in 2014, it was his goal to remodel the company in a way that would ā€œfit the type of cultureā€ he felt was missing from the industry. It was a positive team culture he experienced in his former role at Brickman, where he spent his last […]

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How Exscape Designs added enhancements

How Exscape Designs Boosted Revenue With Enhancements

Novelty, Ohio’s Exscape Designs built a reputation in the area for providing high-quality design/build work. Owner Bill Dysert says it became apparent to his sales team that the company was being overlooked for smaller enhancements. Dysert says many homeowners in the area just saw the company—which performs residential design/build and maintenance work—as beyond their budgets. […]

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Caitlin Clineff, recruiting specialist and company ambassador for Myatt Landscaping in Raleigh, North Carolina, talks about employee recruiting.

3 Ways to Take a More Active Approach to Employee Recruiting

Caitlin Clineff, recruiting specialist and company ambassador for Myatt Landscaping in Raleigh, North Carolina, says these days, everyone is facing a labor shortage in the landscape industry. That’s why we can all benefit from how the industry is approaching employee recruiting strategies. ā€œWe have to do something about this ourselves,ā€ Clineff says. The key time […]

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5 Recruiting Solutions for the Toughest Labor Markets

Labor is a pain for most professional landscape companies. Where are good people when you need them? The economy is booming—but finding quality employees to capture the market opportunity has never been so difficult. ā€œOur game plan now is to get people to see this is an industry where you can have a career and […]

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