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Author Alain Parcan, NALP consultant member, and Director of Marketing for Market Hardware, Inc., shares his reasons why you should be sending out an email newsletter. Since its introduction, email has evolved from an efficient form of online communication to its modern day incarnation where more than half of what you receive is marked as […]
By now, I am sure you have heard of the Industry Growth Initiative, and if you haven’t, we’d be happy to fill you in on our marketing and public relations campaign to grow the industry and its workforce! The spring season is a great time to work with the media on industry stories and it […]
Have you been thinking about joining an association? Our infographic highlightsĀ a few reasons why people join. NALP helps landscape and lawn care companies, large and small, reach their goals by providing business solutions and professional differentiators such as certification, safety recognition, and awards; helping you build a more profitable and successful company and giving your […]
Author Jeffrey Scott, MBA, is an NALP consultant member and author, business coach, hall-of-fame consultant, and expert in growth and profit maximization in the lawn & landscape industry. Every service company has to make an assessment of how much unproductive non-billable time their crews will have in a year, and this in effect becomes part […]
Donāt you wish there was a movement that could raise the visibility of the industry and put professional landscape and lawn care services in higher demand? Wouldnāt it be nice if you suddenly got more resumes for your open positions and you had to turn good candidates away? That is what our Industry Growth Initiative […]
Author Lisa Perdue, is a manager of professional development for LandOpt which is an NALP consultant member.Ā Coaches Aren’t Just for Athletes Not sure what a business coach is? Many professional athletes will readily claim the keys to their success are diligence, determination, drive, and a dedicated coach. While itās true coaching has traditionally been […]
Both Tom Heaviland and Michael Kravitsky, IV have been NALP Trailblazers for 15 years or more. During that time, theyāve collectively mentored at least 25 people, owners of large and small companies alike who represent nearly every segment of the lawn and landscape industry.Ā The two trailblazers share many of the same thoughts, not the […]
Author, Drew Garcia, with Rancho Mesa Insurance Services, is the program director for NALPāsĀ Workers’ Compensation ProgramĀ which provides discounts to NALP members.Ā As the NALP Workers Compensation Program Manager we understand the need for āBest Practicesā to be utilized by landscape contractors to prevent workers’ compensation claims from occurring. However, at some point, a claim will […]
Keep it Green Landscaping Safety Training pictured above April 15 is the deadline to participate in the Safety Recognition Awards. Author Rod Dickens talked with two winners of the Best of the Best safety recognition awards to see what they are doing right when it comes to safety at their companies. Keep it Green Landscaping […]
Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.Ā One of the most common questions we get while speaking at industry tradeshows or providing educational Webinars is, āwhich strategy is right for me?ā Businesses are constantly focused on finding the right marketing plan when it comes to generating […]
