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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Many landscape company owners can discover helpful operational strategies when talking to their peers about how they do business. However, you donāt have to just limit yourself to looking at the landscape industry for ingenuity. If you are looking for new methods of efficiency, check out some of the practices from other industries that may […]
Video marketing is an investment, but 93% of marketers say video has given them good ROI, according to Wyzowl Video Marketing Statistics 2025. To make sure you are reaping the most ROI, you need to be strategic about the videos you create, where you share them and monitor the right metrics closely. āA lot of […]
Brandon Moore, managing partner of Schendel Lawn & Landscape, based in Topeka, Kansas, doesnāt have an ideal company size set for his company, as he never wants to limit where they can go. However, he does say that in seven years, they want to reach $27 million in annual revenue. Moore originally had no expectation […]
Gone are the COVID years of easy sales and relaxed marketing efforts for landscaping companies. As 2026 and 2027 will have aĀ weaker business cycle, now is the time to review your marketing practices and make sure your strategies are dialed in. Below are some of the key mistakes when it comes to marketing. 1. Marketing […]
This information came from a session during the 2025 ELEVATE conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. The quality of your work is one of your best forms of advertising, but it is also the first thing that starts slipping as you grow. This is why developing a training program that […]
Almost any peer you talk to in the landscape industry has had struggles in the past with recruiting or is currently dealing with hiring woes. Even though this aspect of the business isnāt easy, you should always be open to trying new tools and tactics to reach a new pool of potential employees. This also […]
Itās easy to be daunted by the concept of incorporating videography into your marketing for your landscape business. Should you shoot everything in-house or hire a professional firm? What mistakes should you avoid? How do you make your videos memorable? The following guidance breaks down how to make strategic videography decisions without wasting time or […]
If you want to enter the new year with fresh ideas for your design/build projects, it may be time to seek out new sources of inspiration. One of the best ways to expand your toolbox of design concepts is to visit other gardens and landscapes. These locations can expose different approaches to common landscape challenges […]
If you had to sum up the plant trends for 2026, you might be better off saying āIt depends.ā More specifically, what clients are prioritizing in their plant palette varies greatly depending on the region. What is consistent is how clientsā plant preferences are being driven by their tolerance for maintenance, climate realities and how […]
Are New Yearās resolutions even worth making when all too often they are mocked as something a person will only stick with until February? If you are tired of setting out with good intentions to develop a new habit but failing to stick with it long-term, consider making a reverse resolution this year. A reverse […]
