Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 12 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Rooted in Relationships: Inside the Formation of Hatcher Landscape Partners

In September 2025, Olive Branch, Mississippi-based Michael Hatcher & Associates and Raleigh, North Carolina-based GreenView Partners came together to form the new Hatcher Landscape Partners. This landscape platform was created out of a desire to offer a new breed of commercial landscape company that blends operational excellence with authentic stewardship. ā€œCommercial landscaping has too often […]

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The First 30 Days: Onboarding Tactics That Keep New Hires from Quitting

It’s hard to fill a bucket when there’s a hole in the bottom of it. Similarly, growing your team is much more of a challenge when your new hires aren’t even staying on for 30 days. Implementing straightforward changes to your onboarding program can make a world of difference when it comes to helping employees […]

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Faces of the Industry: Marcus Jones

Originally, Marcus Jones set out to be a music teacher. Now, he is the director of systems for Landscape Workshop. ā€œThe only constant is change,ā€ Jones says. ā€œYou have to stay flexible because things rarely unfold exactly as you expect.ā€ Like many others unfamiliar with the industry, Jones says before joining Landscape Workshop he thought […]

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Boots on the Ground: Why You Should Join the Advocacy Ambassador Program

There is strength in numbers, and in an effort to increase the industry’s advocates, NALP has launched the Advocacy Ambassador Program. The Advocacy Ambassador Program’s goals are to inform, engage and activate NALP members to be the sword and shield on behalf of the landscape industry. ā€œWe want people to have a clear understanding of […]

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Stronger Together: How NALP Relentlessly Advocates for the Industry

Relentless advocacy is one of the core initiatives for the National Association of Landscape Professionals. ā€œWe are the only national trade organization representing the entire landscape industry,ā€ says Andrew Bray, NALP senior vice president of government relations and membership. ā€œWhat is happening on Capitol Hill, especially in times like now, is moving at a very, […]

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Boosting Your Business: Turn Clients Into Advocates for Your Brand

There’s a reason why word of mouth is one of the most common ways lawn and landscape companies get new business. While your traditional marketing efforts can convey what sets your business apart, it is often the recommendation from peers that converts leads into customers. ā€œIn or outside of the industry, a company is going […]

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Building Your Team: The Importance of Advocating for the H-2B Program

In markets where finding sufficient labor is extremely challenging, landscape companies have turned to the H-2B temporary visa program for assistance. However, this program is particularly volatile as Congress has failed to fully address permanent reforms due to intense political pressure from multiple angles. While landscape companies strive to limit their dependence on the program […]

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2025 Judges’ Award: Transforming a Steep Shoreline Into a Lush Lakeside Retreat

This client knew exactly what they wanted for their Lake Michigan property. Their vision centered on rooms in the landscape that allowed them to live, entertain and connect with nature. They also understood that they needed their architect, interior designer and landscape company to work closely together. Mariani Landscape, based in Lake Bluff, Illinois, was […]

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Don’t Be on the Menu: How To Stop Harmful Legislation Before It Starts

With roughly 14,000 local jurisdictions in the United States, it’s hard to stay on top of all the proposed legislation that could negatively impact the landscape industry. However, it becomes far easier to track when NALP members are involved in the community, read the local newspaper and participate in the political processes in their area. […]

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Slowing Down to Be Successful: How Intentional Onboarding Pays Off

Unless your team retention rate is 100%, there is always room for improvement in the employee experience. One aspect that can drastically improve not only your retention rate, but also your safety and company reputation is your overall onboarding process. Carly Haugen, CPO for Prescription Landscape, based in Saint Paul, Minnesota, says they started to […]

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