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Guest post by Dylan Harper, owner of Forge Marketing Group In reviewing powerhouse brands, it becomes apparent that consistency and frequency are the most critical pillars of effective marketing. Coca-Cola, Apple, Nike, and other major brands are consistently pushing advertisements to their audiences at an astonishingly high frequency. It’s what works, and they know it. […]
Guest post by Duane Cashin, owner of Cashin Sales As 2024 is well underway, it’s crucial to understand the unique challenges that lie ahead. This is not just another year; it’s an election year, and the economy is expected to undergo significant shifts. These factors will undoubtedly impact your business, particularly in the area of sales. […]
Guest post by Rubi Cornejo, marketing manager at Advanced Pavers & Landscape In the world of landscaping, the call for sustainability and eco-consciousness grows louder each day. As urban areas expand and environmental challenges mount, our industry finds itself at a pivotal intersection. Clients, now more informed and environmentally aware, are not just seeking aesthetic […]
By Duane Cashin, owner of Cashin Sales Regardless of the number of sales representatives in your company, it is crucial to establish a systematic approach that allows you to monitor, measure, report, and evaluate their performance on a regular basis. It was a game changer for me when I was a sales manager, and I […]
By Michael Wagner, director of company operations for Designscapes Colorado In the landscaping industry, many organizations operating in potential winter weather climates face the challenges of preparing for snow as you mow lawns, repair irrigation, and manage many projects. As the summer season rolls on, sometimes we realize we’re running behind on preparing our snow […]
By Randey Wall, NALP Accredited Degree Program The Brigham Young Plant and Landscape Systems program received their National Association of Landscape Professionals (NALP) Accreditation renewal in April 2023. The program submitted course information and completed an extensive self-study prior to the site evaluation by a team of professionals from education and industry. The team determined […]
Guest post by Gage Roberts, a sales director for Aspire Software. In the green industry, a tight, busy schedule often aligns with long-term profitability and growth. However, if managed ineffectively, it can negatively impact the quality of your crew’s work and overall team morale – especially during the busy landscaping season. A well-defined scheduling strategy […]
Guest content by Ginny Shikle, communications specialist for Michael Hatcher & Associates After pouring herself into her students for nine years, Rachel Green knew it was time to move on. “Teaching is a very demanding job, and you cannot be halfway,” says Green, a former high school special education teacher, volleyball coach, and cheer sponsor. […]
One of Ben Franklin’s most notable quotes is, “An ounce of prevention is worth a pound of cure.” Nowhere is this more appropriate than in the landscaping industry. As you know, we live in difficult times filled with frequent client “challenges” such as claims for damages, refusal to pay valid invoices, assertions of incomplete work, […]
Sponsored Content Power to Perform In commercial and residential lawn care, no two properties are the same. Having a mower that can tackle a variety of terrains, even tough ones, in all types of weather conditions is key to helping landscape professionals keep their business profitable and on schedule. Getting that kind of power and […]