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As landscape professionals, you have a greater appreciation for the various species of turfgrass, but do you know what it takes to breed specific cultivars with traits like drought or disease resistance? Susana Milla-Lewis, a professor of turfgrass breeding & genetics at North Carolina State University, found out what a labor of love turfgrass breeding […]
Some lessons you have to learn the hard way, but how you implement new technology should not be one of those trials by fire. Technological advancements can take your landscape company to the next level. You can smooth your rollout process by avoiding some of these common missteps and oversights. Rushing the Process If you […]
Value is often the result of the customer journey, but there are many ways to add value before a client agrees to work with you. Prospective clients have many options when choosing lawn care, so it’s important to stand out from the beginning. Here are five ways to add value before they buy. Establish Trust […]
Gone are the days when landscape lighting was simply a nice addition. Now it has become as necessary as irrigation. āLandscape lighting not only increases home security and value, but it allows our clients to view their landscape in a whole new way, using varying lighting colors and techniques to create depth, breadth and a […]
Your business management software provides powerful data that can have a positive impact on your operations if youāre looking at the right reports. āWe’re able to measure and say, āWell, hey, here’s how we should be performing,āā says John Richter, owner of Richter Landscape Company, based in Birmingham, Alabama, who uses BOSS Software. āAre […]
Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you donāt understand them. āDonāt try to do it all yourself,ā says Katy Doss, founder and CEO of Script Marketing. āThis […]
Registration is now open for this yearās Renewal & Remembrance, presented by NALP and powered by Stanley Black & Decker. The event will take place on July 13-14, 2025. This event serves as a time for landscape professionals to dedicate their time and skills to giving back and honoring our nationās heroes. There are two […]
One of the newer tools on the scene when it comes to digital recruiting is AI and its automation capabilities. āAI is especially useful right now for content-related tasks ā like drafting job ads or writing candidate outreach messages,ā says Carlos del Pozo, CEO of Team Engine, based in Boulder, Colorado. āItās also good at […]
If youāve decided to offer equity shares to your key employees, the next step is determining the right structure for this benefit. Thankfully, thereās no right or wrong answer. Which option works best will depend on your organization and your overall goals with offering equity compensation. Equity Shares Versus ESOPs There are typically two goals […]
In the heart of Providence, Rhode Island, you’ll find a vibrant neighborhood with a new park. Since the 1970s, this underutilized property was full of vacant buildings that were an eyesore for the community, leading the owners to redevelop the site. As plans got underway, the property owner, Cornish Associates, chose Landscape Creations of RI, […]
