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Everyone has a story. Your company’s story and how you decide to communicate it can help attract loyal customers and new employees. Especially in the lawn and landscape industry, where there is a lot of competition, your story can help differentiate you from others in your market. You might think you have a story that […]
Nothing is more frustrating than having a potential employee disappear before recruitment begins. If interest drops between the application submission and the in-person interview, you should fine-tune your recruitment funnel. Uncovering why your potential hires “ghost” you before they even meet your hiring manager can save you time and help you hire the right people […]
There’s no set company size or timeline as to when engaging a marketing firm can benefit your lawn or landscape business. Yet sooner or later, the question of “Do we hire an agency or bring someone in-house?” will arise. Technology is driving rapid changes in marketing – especially when it comes to digital marketing. Depending […]
To support a successful growing company, you need the most capable people on your team, regardless of their age, race, religion, gender or national origin. “In order to be competitive in the ever-changing landscape of business, new ideas, thoughts and ways of doing things need to be embraced and cultivated,” says Angela Hieronimus, director of […]
Career fairs, like the one held during the annual National Collegiate Landscape Competition, allow your company’s team members to connect with individuals seeking internships and job openings. While any lawn or landscape company that participates in career fairs can tell you they don’t convert as many attendees as they’d like, they still see value in […]
In this replay episode of Growing in the Green Industry Podcast, hosts Brett Lemcke with R.M. Landscape and Macey Robinson with LandCare talk to Drew Garcia, vice president of the landscape group with Rancho Mesa and Greg Garcia, account executive with Rancho Mesa. Drew Garcia started off as a professional baseball player. After he retired from […]
Nothing in life is certain and without a crisis management plan in place, particular tragedies and crises can be debilitating for your business. “If you have a vision for your company, then part of the vision should withstand possible scenarios that you’re going to encounter,” says Joe Lewis, LIC, chief operating officer for Yard Solutions, […]
Sponsored Content How does Milwaukee Tool strive to stay innovative? Milwaukee Tool understands that to provide professionals with the best possible solutions to meet their needs day in and day out, we must continue to innovate, continue to develop, and deliver the best possible solutions using the best technology available. Fueling our determination to drive […]
The concept of corporate social responsibility (CSR) is to lead businesses to incorporate social and environmental concerns in its strategies and play a more responsible role in the world. Depending on who you talk with, CSR’s definition will vary, but Warren Gorowitz, director of corporate social responsibility for Hunter Industries, says they see sustainability incorporated […]
Jack Pohusky, a crew leader with R.P. Marzilli & Company, Inc., first heard about the National Collegiate Landscape Competition (NCLC) through Penn State’s Horticulture Club. He attended NCLC in 2018 and 2019, where he visited Alamance Community College and Colorado State University, respectively. “I was lucky to attend NCLC and experience two wonderful campuses and […]