July 2021 - Page 4 of 5 - The Edge from the National Association of Landscape Professionals

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Month: July 2021

social-media-engagement

How I Do It: Making the Most of Your Social Media Posts

Posting on social media is a rather straightforward process but if you don’t have a strategy you may be wondering why you’re not seeing results. Mike Haynes, president of LOVING, based in Gastonia, North Carolina, says it’s all about having a learner’s posture when it comes to testing things out to find what works on […]

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team-incorporating-videos

How to Incorporate Videos on Your Landscape Company Website

If you have taken the time to produce quality videos highlighting your lawn or landscape company and your services, the last thing you want is for them to go unwatched and unappreciated on your website. Incorporating videos well on your site can help increase the likelihood they’ll be viewed. Videos help increase dwell time, improve […]

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Plan Ahead by Looking Back: Season 2, Episode 7 of Growing in the Green Industry Podcast

In season 2, episode 7 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, and Luke Melograno, production coordinator at Mariani Landscape talk with each other. In this podcast, our hosts reflect back on recent episodes, while also looking forward to […]

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Learn About Ruppert Landscape’s Core Strengths During the NALP Field Trip

Want to know what makes Ruppert Landscape tick? Don’t miss the opportunity to go behind the scenes in person at Ruppert’s headquarters in Laytonsville, Maryland, on Sept. 1-2 for the fifth annual NALP Field Trip. Hosts Marty Grunder, president and CEO of Grunder Landscaping, and Frank Mariani, CEO of Mariani Landscape, will lead the tour […]

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working-mowing-lawn

Technically Speaking: Extending Your Mower’s Lifespan

During the peak of the mowing season, the last thing you want to experience is downtime. By following a number of best practices, you can mitigate downtime and extend your mower’s lifespan. When it comes down to it, the main principle is if you take good care of your equipment it will last you much […]

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Landscapes of the Month: Restoring a Garden to Its Full Potential

A client in Bethesda, Maryland, wanted a flourishing, lush, manicured garden. After two years of dissatisfaction, she reached out to Planted Earth Landscaping, based in Westminster, Maryland, to evaluate and restore the garden. Planted Earth took on this project in 2018. “We have a proven track record with the property manager and the landscape architect,” […]

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weedman-talking-with-customer

Setting Up Your Lawn Care Franchise for Success

Say you’ve decided you want to add lawn care services to your business and that going the franchise route is what meets your needs the best. What next? Now it is time to choose which lawn care franchise you want to work with. There are a number of different options out there and there is […]

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social-media-brands

How I Do It: Building A Social Media Brand

Social media is ubiquitous at this point and there are always new platforms rising and falling. You might think it’s not worth investing your time in your social media brand with things constantly changing. Or you might have tried social media branding on some platforms like Facebook but haven’t had the time to make a […]

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planting-flowers

Schools Beautify Campuses With Landscaping Team Projects

Although this year’s National Collegiate Landscape Competition (NCLC) was held virtually, students still had the opportunity to gather and get their hands dirty by participating in an optional team project. Schools could select a physical community or campus landscape project to work on and Brigham Young University – Idaho, Michigan State University and Eastern Kentucky […]

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Marketing Your Unique Brand with Lara Omick: Season 2, Episode 6 of Growing in the Green Industry Podcast

In season 2, episode 6 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, and Neal Glatt, managing partner of GrowTheBench, talk with Lara Omick from Conserva Irrigation. Omick oversees brand marketing for Conserva Irrigation. Conserva is the nation’s largest irrigation franchise founded on the principle of […]

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