In season 2, episode 6 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, and Neal Glatt, managing partner of GrowTheBench, talk with Lara Omick from Conserva Irrigation.
Omick oversees brand marketing for Conserva Irrigation. Conserva is the nation’s largest irrigation franchise founded on the principle of water conservation. In the brand marketing position at Conserva, Omick is responsible for ensuring brand integrity across the system, managing national ad fund dollars, testing and evaluating brand-wide marketing strategies, and most importantly, helping the local franchise owners grow their businesses by guiding them to invest in smart marketing decisions.
Omick says her favorite part about her job is making an impact in these small business owners’ lives by helping them to grow their local business and achieve their goals for themselves and their families.
In this podcast, Omick and the hosts take a deep dive into all things marketing, with a special focus on how things have changed over the last 18 months. They also touch on Smart Irrigation Month, and Omick provides insight into the world of national brand and consumer marketing for Conserva Irrigation’s franchise operations.
Listen to the full podcast below.
