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The beginning of the new year is a time for change and resolutions. One area your business can work on improving in 2025 is your marketing. ā2025 is the year for the landscape industry to get more intentional with marketing,ā says Corey Halstead, co-owner of HALSTEADMedia. āToo many dollars are allocated and wasted without clear […]
If you had to sum up landscape companiesā main focuses heading into the new year two words that capture their goals well are: efficiency and growth. Many owners are upping their technology budgets as they explore innovations that will benefit their operationsā productivity. Also, landscape businesses are buckling down on implementing strategies to recruit and […]
As adding GPS tracking to landscape fleets becomes more commonplace, an additional piece of hardware that is rising in popularity are dashcams. These cameras can have road-facing and/or in-cab lenses to capture what your crews are encountering as they drive between job sites. Seth Kehne, president of Lawn Butler, based in Knoxville, Tennessee, says they started putting […]
ChatGPT was first launched in November 2022, and it, along with other large language models, has evolved drastically since then. āEven from a year ago, it’s a much bigger part, not just in the landscape industry, but it’s a much bigger part of our lives, generally speaking,ā says Skyler Westergard, learning & development specialist with […]
AI is a lot like a baby tiger. It causes excitement and interest, but not many people are asking the harder questions about who will take care of it and ensure it doesnāt hurt anyone. If youāre wondering what the answers to some of those challenging questions are, Noelle Russell, leading AI innovator and practitioner, […]
If youāve ever interacted with a chatbot before the advent of AI platforms like ChatGPT, you know how frustrating it can be trying to find the answer to your question. āWith these chatbots a lot of it was just built on branching logic,ā says Chad Diller, president of Landscape Leadership, a sales and marketing agency for […]
AI and automation can be indispensable tools for lawn and landscape companies looking to do more with fewer people. While they can seem like daunting concepts to integrate into operations, many companies in the landscape industry are already reaping the benefits of being early adopters. Where AI and Automation Excel When considering where your business […]
How much time does your team have to spend answering basic customer questions like where can they pay their bill on your website or how high they should mow their grass? With the help of an AI website agent, Oasis Turf & Tree, based in Loveland, Ohio, has been able to save hours of being […]
Lawn care and landscaping are very hands-on tasks, but there are still ways to take advantage of tech innovations like AI and automation. Colin Bemus, president of Bemus Landscape Inc., based in San Clemente, California, says itās short-sighted to assume AI and automation donāt apply to the landscape industry. āI think we should promote it,ā […]
It can be overwhelming to figure out just how AI and automation can be implemented in your lawn and landscape business. For the landscape companies already implementing these tools, they see a lot of opportunity as their usage grows in the industry. āI’m one of those believers that a high tide raises all ships as […]
