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Itās been a busy year around the PLANET office! From planning our annual events that bring PLANET members together, to keeping you informed of the most up-to-date industry information, PLANET staff has been on its toes. Youāre well aware of the products, programs, and services PLANET brings to you. But, you might not know about […]
Expanding membership to state groups is something other national associations have done successfully.
Ā Ā by: Jeffrey Scott, PLANET Consultant Ā If you can eliminate the risks involved with buying a company, it can be good for your company. However the chances are far greater you will get a bad deal. To increase your chances of success, avoid the following twelve scenarios: Ā 1. You buy company and […]
Ā PLANETās Renewal and Remembrance event in July has become a part of the Kuperus Family and Farmside Landscape summer plans and we always strive to make sure we can fit it in. When we first attended the event, about 10 years ago, we took the family, including our infant son carried on our back, […]
PLANET Student Career Days has come and gone for 2012.Ā Thinking back to a few months ago…it was filled with fun, excitement, intensity, late nights and early mornings but what a great success it was.Ā The Pennsylvania College of Technology team started its 1,161 mile journey to Manhattan, Kansas, two days before the events of […]
As we celebrate our national holiday, I wanted to take this opportunity to share some thoughts with you all ā my green industry colleagues and associates. Ā Over 200 years ago a group of dedicated men and women volunteered to bring freedom for themselves, their families and a new nation that would set the tone […]
When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else. Ā You know the cliche, āDonāt put the cart before the horseā. In our case, donāt let the ātoolsā of Internet marketing and social media dictate your marketing […]
I have spent 50 plus years in this profession, so itās safe to say this is the only work Iāve ever done. As senior vice president of Government Affairs and Industry Relations for TruGreen, Iām still very involved with the industry, networking with landscape professionals and lawn care operators around the country. Indeed, throughout my […]
The relevance of certification was underscored at PLANET’s 2010 Strategic Planning meeting where certification was a central topic of discussion and “Certification & Standards” was listed as a core objective in the resulting Strategic Plan. Following this July 2010 meeting, PLANET’s International Certification Council (ICC) Chair Michael Becker, Landscape Industry Certified Manager, noted the relevance […]
When I became PLANET president last year, I truly didnāt have any idea how the year would unfold. As a long-time lawn care professional and supporter of PLANET, I have a vested interest in the industry, and thought that serving as president would give me an opportunity to promote and help improve the industry. Hopefully, […]
