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Depending on who you talk to, millennials and younger generations can make up anywhere from 25 to 80 percent of their customer base. While no generation is a monolith and people shouldnāt be stereotyped based on their age, it is important to understand what matters to younger generations as they become a larger section of […]
Some common threads youāll often find in entrepreneursā stories are a desire to be their own boss and a background of starting side hustles from a young age. For instance, Quinn Kampf, 26, owner of White Pine Landscaping, based in East Greenwich, Rhode Island, started his first business when he was six. He dabbled in […]
Adopting more technology in your operations not only helps with your companyās efficiency, but can also communicate to new hires that you are a forward-thinking business. Rather than having the mindset of āif itās not broke, donāt fix it,ā integrating new types of technology shows your commitment to innovation and can make tasks less demanding. […]
Statistically, the first six to 12 months with a landscape company are the most dangerous period for new employees. By taking the time to ensure proper safety training from the start, you can help lower this high incidence level for your new hires. While it may seem like common sense to include safety training in […]
This coming Labor Day will mark the sixth anniversary of my second career of government relations. Before that, I was in lawn care, working for myself and for others over the course of thirty seasons. I use the word āseasonā instead of āyearsā because, in the lawn care industry, we mark time in terms of […]
Throughout his life, Kevin Kehoe, Aspire co-founder, made charitable contributions to the NALP Foundation as a scholarship ambassador and as the lead champion of the annual NALP Foundation Scholarship Reception, held in conjunction with the NALP National Collegiate Landscape Competition. He stressed the importance of giving to and supporting students to attract the next generation […]
Reese Nelson, Ph.D., a horticulture professor at Brigham Young University ā Idaho, has been named the Outstanding Educator of the Year for 2023 by the NALP Foundation. Nelson spent his undergrad at BYU ā Provo and earned his advanced degrees at BYU ā Idaho. Nelson is actively involved in NALP, spending his time coaching the […]
It seems like everyone is in attack mode these days and our industry isnāt spared. Lately, lawns have come under attack in the media and on social media from people who donāt understand how they fit into a healthy ecosystem and benefit the environment.Ā As we well know, turfgrass is a hard-working member of the […]
Sarah Greene has 20 years of experience in the landscape industry. She has been an account manager, floriculture manager, business development manager, garden manager, landscape designer and consultant. Greene acknowledges that her career path has been unconventional, but she was intentional about taking on all these different roles. She notes that her different jobs have […]
Jennifer Lemcke is the CEO of Weed Man, Mosquito Hero and TurfBot. She has been in the industry since 1993 and has led Weed Man in unprecedented growth over the years. She is driven by providing for her people. What has it been like working in every position in the company at Weed Man? It […]
