Stories About the Pros Archives - Page 2 of 35 - The Edge from the National Association of Landscape Professionals

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Stories About the Pros

Turf Masters Brands Scales Up While Honoring Local Legacies

Turf Masters Brands, based in Roswell, Georgia, has completed 19 acquisitions and 12 in the last year alone. Andy Kadrich, founder of Turf Masters Lawncare LLC, senior advisor and board member to Turf Masters Brands, says he formed Turf Masters Brands along with All Turf Holdings, LLC and Green Group Holdings in 2022 with the […]

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Landscape Professionals Define What Success Looks Like For Them

A successful business is often equated with how profitable it is, but this isn’t the only lens you can view your company through. When it comes to success, the measuring stick is whatever you choose it to be. If you haven’t taken the time to consider what makes you feel truly successful, below are some […]

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Five Lessons Learned from Over 40 Years in the Lawn Care Business

Kenny Crenshaw originally wanted to be a farmer. However, he lacked the resources to do so in the 80s. Instead, he was presented with the opportunity to start a lawn care company with Bob Taylor. He had worked for Taylor mowing lawns while attending college. At age 22, he started Herbi-Systems, based in Memphis, Tennessee, […]

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Faces of the Industry: Angelica Negrete

When Angelica Negrete left Colombia with her husband due to safety concerns, she had to start over from scratch in the U.S., including learning a new language, building new connections, and adapting to a new system. With her background in business, she knew she had transferable skills and saw the landscape industry as a blank […]

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Chuy Medrano Named 2025 Lifetime Leader of the Year

Chuy Medrano, the late co-founder and owner of CoCal Landscape Services, Inc., based in Denver, Colorado, embodied servant leadership, championed Hispanic voices in the industry, and impacted countless lives through mentorship, employment, and unwavering support. For his legacy of uplifting others and keeping people at the heart of his work, Medrano was posthumously named the […]

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Meet Macey Robinson, 2025’s Young Professional of the Year

Macey Robinson, market vice president of North Texas and Oklahoma for LandCare, exemplifies people-first leadership, and her ability to build client trust, develop new business, and deepen team engagement has allowed her to soar through the ranks at LandCare. Robinson has transformed multiple branches and is an inspiring young leader who is lifting up others […]

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Meet Jennifer Jorge, the 2025 Woman Leader of the Year

Jennifer Jorge, president and partner at King Green, based in Gainesville, Georgia, is a powerhouse leader and is committed to advancing the industry. Her vocal advocacy for women in a predominantly male field earned her the 2025 Woman Leader of the Year award. ā€œI’m deeply honored and incredibly grateful,ā€ Jorge says. ā€œTo be recognized by […]

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Level Up: Timberline Landscaping Grows As They Expand Their Services

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Timberline Landscaping, based in Colorado Springs, Colorado, has an annual revenue of $30 million and is always in a growth mindset. Josh Pool, COO of Timberline Landscaping, says they never want to settle and become stagnant. […]

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Level Up: Monarch Landscape Management Focuses on Their Long-Term Vision

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. In the next 10 years, Monarch Landscape Management, based in Houston, Texas, is looking to become a $100 million company. Currently, the company is at $14+ in annual revenue. Jason Mathers, president of Monarch, says the […]

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Changing The Game: Exploring Ethoscapes’s Meteoric Rise Through M&A and Organic Growth

If you hadn’t heard of the company Ethoscapes five years ago, that would be understandable, as the business was created in 2023. However, since then, they have soared into the spotlight with their rapid M&A and organic growth. In 2024, the business was the second-fastest growing company out of Landscape Management’s Top 150, with 203% […]

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