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Article author Mark Borrasso is a Success Coach atĀ LandOpt, an NALP Consultant Member firm. As you read this, you have the world at your fingertips. With the availability of tablets, smartphones, and increasingly portable computers, instantaneous access to information is the highest it has ever been in human history. Your brain, the storehouse for that […]
This Thanksgiving reminds us of how grateful we are to work for such amazing professionals in the landscape industry who are making our communities better places and creating career opportunities for their employees. When you look back at 2017 what are you most thankful for? We asked NALP members and here are a few of […]
YardApes of New Milford, Connecticut, held their 12th annual Quad-Am Golf Classic on Tuesday September 12th, 2017. The Golf Classic benefited The Pratt Nature Center, a local 205-acre wildlife preserve and educational center.Ā The Pratt Nature Center’s mission is “to stimulate a lifelong responsibility for and joy in the natural world by encouraging people to […]
Last week, NALP Staff members Jenn Myers (Director of Workforce Development) and Rex Bishop (Director of Technical Education) attended the 90th Annual National FFA Convention & Expo. The sea of blue jackets stretched throughout the Indiana Convention Center, and out into the streets of downtown Indianapolis, as FFA hosted the countryās largest annual student gathering, […]
Author, Alain Parcan, Director of Marketing forĀ Market Hardware, and NALP consultant, contributed this article.Ā Seasons change. And so should your marketing messages. But, when it comes to highlighting new services or seasonal offerings to your online audience, your message should inform, educate, and deliver your news in a detailed and impactful way. But the biggest […]
NALPās Industry Growth Initiative commissioned research from Harris Poll to better understand homeownersā usage of professional lawn and landscape services and to learn about consumer buying behaviors and perceptions about the industry. The survey was conducted online within the United States between September 28 – October 2, 2017 among 2,171 adults aged 18+, among whom […]
NALP hosted 40 association leaders and industry professionals October 3 and 4 for a Workforce Development Summit designed to identify ways trade groups can work more collaboratively and effectively together to attract men and women to industry careers, minimizing duplicating, conflicting, or even competing efforts. The dialogues were enlightening, yet more importantly, they were productive […]
We are excited to bring together some of the most successful CEO’s in the industry at LANDSCAPES 2017. On October 20th, 2017 we will be holding a power session called “CEO’s Unplugged” from 9:45am- 11:15am where attendees will have the chance to ask questions to top CEO’s from three specialties. These three specialties include Lawn […]
At NALP, we scour the fifty states looking for proposed legislation that might affect your business.Ā Some of these bills are authored by legislators whose heart is in the right place but their ideas are misguided.Ā Others, however, are the result of activism by those opposed to many different aspects of landscape operations, from pesticides […]
Article Author Alison Blobner is the Director of Marketing & Sales for LandOpt, an NALP Consultant Member firm. Even though some buying experiences are happening more and more on the web these days, that isnāt as true in our industry.Ā And the benefit isāweāre in the perfect position to pick and choose our buyers, the […]