Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 118 of 200

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Leveraging Analytical Data in Your Landscape Business

New tools and technology are constantly being adopted to help businesses like yours work more efficiently. Analytics is just one more method to augment your company’s success. ā€œLandscape businesses that can provide quick estimates, manage their labor diligently and deliver on customer expectations will continue to be successful,ā€ says Sean Kramer, CIO for SiteOne Landscape […]

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Marketing and Customer Service Trends for 2023

Since the pandemic, customers are more willing to engage with brands over social and messaging channels. It’s also made them impatient and more likely to prioritize convenience over price. Check out some of the rising trends predicted for 2023 when it comes to customer service and marketing. Augment Customer Service with Chatbots According to the […]

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Team Building: Five Tips for Successful Onboarding

First impressions matter and your onboarding process is your opportunity to give your new hires a great first impression of your company. Not only that, but it also helps ensure they are properly prepared to work at your company long-term and understand the career possibilities. If you’re struggling to get new employees to stay past […]

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Attracting and Engaging Talent with Jennifer Burnett: Season 3: Episode 29 of Growing in the Green Industry Podcast

In season 3, episode 29 of the Growing in the Green Industry Podcast, hosts Brett Lemcke with R.M. Landscape, Macey Robison with LandCare and Neal Glatt with GrowTheBench talk Jennifer Burnett, EVP of organizational development with LandCare. Burnett has worked at LandCare for seven years and has been in the industry for over 24 years. […]

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How Massey Services Came Back From a Cybersecurity Attack

The possibility of a cybersecurity attack is probably not one of your number one concerns when you’re running your business. Labor shortages, rising material costs and demanding clients are all pressing matters that keep you occupied. Even if you have a dedicated IT team, this doesn’t automatically eliminate the chance of a cybersecurity attack. Adam […]

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Business Smarts: Offering Different Electronic Payment Methods

To keep your lawn or landscape business running smoothly you need steady cash flow. One consideration to improve that cash flow is making bill payment for customers as easy as possible. While cash or check are still viable options, more companies are opting to include additional electronic payment methods. Depending on the size of your […]

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Technically Speaking: Eliminate Overwintering Pests

Clients might think in the winter there are no lawn or landscape matters to concern themselves with, but this a prime time to monitor and eliminate overwintering pests that can become a problem in the spring. While one can hope the freezing temperatures will kill off all of these troublesome insects, many can survive as […]

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REPLAY: Cultivating Company Culture with Michele Posehn

In this replay episode of Growing in the Green Industry Podcast, Macey Robinson at LandCare, Neal Glatt of GrowTheBench, Luke Melograno at Mariani Landscape, and Brett Lemcke of R.M. Landscape, talk with Michele Posehn, senior manager of diversity initiatives and university relations atĀ SiteOne Landscape Supply. Posehn came to SiteOne three years ago and has built […]

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Business Texting Trends for 2023

Texting has been around for over 25 years now, and for many people, it is the preferred form of communication. Naturally, some businesses have started messaging their customers professionally as an organization. If you’ve been considering adding business texting to your communication channels with customers, check out some of the survey results Text Request gathered […]

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Faces of the Industry: Mari Medrano

Mari Medrano was 16 years old when she first started working in the office at CoCal Landscape Services, Inc., based in Denver, Colorado. She worked as an office assistant there and then left the industry for a time. She returned in 1998 while she was in college and started working in the field. ā€œIt was […]

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