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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
If youāre located in the South or have visited the region in late January or February, youāve probably noticed a strange phenomenon where dormant crape myrtles are suddenly beheaded. Often this well-intentioned but ill-informed practice stems from the belief it is necessary to encourage flowering in the plant. This is not the case. It […]
In season 3, episode 36 of the Growing in the Green Industry Podcast, hosts Miles Kuperus at Include Software, Brett Lemcke with RM Landscape and Neal Glatt with GrowTheBench, discuss with one another. In this podcast, our hosts talk about mapping your customer journey.Ā They discuss being an effective communicator and making the market more aware […]
There are numerous career fair opportunities available for your lawn or landscape company to participate in from the high school and college ones to local community or industry events like NCLC. Deciding to participate in a career fair requires a commitment of time and resources so hereās some of the principles to practice to get […]
Read more about these NALP members and partners in the news. Davey Tree Adds to Their Brands and Promotes One The Davey Tree Expert Company has added Woodbridge Estate Care, based in Bethany, Connecticut, to its family of brands. Woodbridge has provided residential and commercial tree care, plant health care and estate care service since […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. It only took Curtis Atkinson one semester in college to know he wanted to start his own company. He had been working for another landscape company since high school, mowing lawns and working his way up […]
Winter can be a brutal season for trees, particularly in the northern regions where they have to deal with significant snow and ice storms. Types of trees that are especially susceptible to winter damage include evergreen trees, soft-wooded trees, multi-leader trees and fastigiate trees. Evergreensā dense crowns are more likely to catch and hold snow. […]
Everyone has a story. Your companyās story and how you decide to communicate it can help attract loyal customers and new employees. Especially in the lawn and landscape industry, where there is a lot of competition, your story can help differentiate you from others in your market. You might think you have a story that […]
Thereās no set company size or timeline as to when engaging a marketing firm can benefit your lawn or landscape business. Yet sooner or later, the question of āDo we hire an agency or bring someone in-house?ā will arise. Technology is driving rapid changes in marketing – especially when it comes to digital marketing. Depending […]
To support a successful growing company, you need the most capable people on your team, regardless of their age, race, religion, gender or national origin. āIn order to be competitive in the ever-changing landscape of business, new ideas, thoughts and ways of doing things need to be embraced and cultivated,ā says Angela Hieronimus, director of […]
Career fairs, like the one held during the annual National Collegiate Landscape Competition, allow your companyās team members to connect with individuals seeking internships and job openings. While any lawn or landscape company that participates in career fairs can tell you they donāt convert as many attendees as theyād like, they still see value in […]
