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This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network. This event is a friendly competition where these aspiring green industry […]
In this time of new media augmented reality, it is easy to go gaga over what technology can do for you. Before you know it, you are so wrapped up in a loop of systems you forget the basics that got you here, namely, the venerable to-do list. The to-do list has always been the […]
It’s your signature. While many of us communicate more than we ever imagined via messages on Twitter, LinkedIn, Facebook, and many other networks, we still rely on email as our main communication stream. Regardless of your social media savvy, you will surely agree that you still send more business proposals via email than any other […]
What should I blog about? This is the most frequent inquiry I get from clients, regardless of their industry or specialty. Do you know why this is such an interesting question? Because you can blog about anything you please, notwithstanding a few guidelines that were recently laid down by the FTC. This is why new […]
Many of us in the United States will be reengaging with our regular business communities after nearly a week of visiting or hosting family for the Thanksgiving holiday. This ritual will again be repeated for a number of upcoming holidays, depending upon your faith, upbringing and background, and if you travel to warmer climates during […]
Trade shows and conferences are time-honored business events that are presently experiencing significant challenges. In this tight economy, attendance at many events is down, and some are questioning whether we should reinvent the format, or even if we should have them at all. The forces of social media are shining a light on how adults […]
When I made the inaugural post to this blog on March 9th, I extended an open invitation for you to take a step toward being more engaged with your green industry friends through social media. If you haven’t yet taken action, the door is still wide open. Social media marketing is my business, so I’m […]
One of the most basic principles of marketing is this: Go where the customers are. When I started my landscape contracting business in 1988, that was the first thing I did – I went out and talked to people in our community to announce my new company. Within 24 hours I had 3 […]
My first experience participating in PLANET’s Renewal and Remembrance this year was memorable, but not for the reasons I had expected. There were no moments when I was overcome by emotion. Though I did develop a greater respect for humanity and what it means to me, which I imagine is different for all of us, […]
I realize I am communicating with a fairly small group that is currently active on Twitter. Nevertheless, by the end of PLANET’s Renewal and Remembrance and Legislative Day, a few more PLANET members will have learned more about Twitter and especially how Twitter hashtags work to bring a group together. A Twitter hashtag is always […]