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Bringing on a full-time recruiter can be extremely beneficial for your workforce pipeline and your retention efforts. āThe way I look at recruiting is very similar to sales,ā says David Koehn, president of Koehn Outdoor, based in Jacksonville, Florida. āYou’re building your pipeline; you’re following up. There are a lot of the same processes in […]
This winter has marked the return of snow for many landscape contractors after a considerable drought. One of the workhorses of the snow and ice management business is salt, as it can lower the freezing point of water, but overuse of this material can be hazardous to the environment. As you reflect on the […]
Along the banks of the Potomac River is a waterfront destination known as “The Wharf,” which resides on the southwest side of Washington, D.C. This vibrant area is full of shops, restaurants, hotels, and a boardwalk, making it a popular stop for thousands of weekly visitors and Ruppert Landscape is responsible for keeping this space […]
Whether you call them safety rodeos, equipment rodeos, or some other name, spring training kickoff events can set your team off on the right foot and ensure everyone is on the same page when it comes to safety and equipment operations. Kristin Hunt, safety rodeo coordinator for Monarch Landscape Management, based in Houston, Texas, says […]
Read more about these NALP members and partners in the news. Mariani Premier Group Acquires Galbraith Grounds Management Galbraith Grounds Management marks Mariani Premier Groupās 18th acquisition. This boutique landscape management firm specializes in the construction and care of Atlanta residential landscapes. Founded in 2000 by Marc Galbraith, GGM is known for exceptional property care […]
Guest post by Dylan Harper, owner of Forge Marketing Group In reviewing powerhouse brands, it becomes apparent that consistency and frequency are the most critical pillars of effective marketing. Coca-Cola, Apple, Nike, and other major brands are consistently pushing advertisements to their audiences at an astonishingly high frequency. Itās what works, and they know it. […]
When you are recruiting, itās critical to use every tool in your toolbox and this includes social media platforms. āThe traditional approach that lawn and landscape companies historically took toward recruiting no longer yields the same results,ā says Corey Halstead, co-owner of HALSTEAD Media. āThe outdated notion of posting a job opening on a board and […]
Training is a necessary aspect of the lawn and landscape business. It also does not stop with new hires after their onboarding process. āRoutine training is super important,ā says Justin Gamester, president of Piscataqua Landscaping & Tree Service, based in Eliot, Maine. āTraining is not a one-day thing. Teaching your people to have the customer […]
Read more about these NALP members and partners in the news. STIHL Names New Vice President of Marketing Eric Bjorling has been named the vice president of marketing of STIHL, Inc. He will be responsible for leading the development of U.S. brand and retail marketing communications strategies, including national advertising programs, public relations, merchandising, and […]
Among the movie studios of Culver City, California, youāll find a historic place known as the Culver Studios. Over the years, several popular movies have been produced here, including Citizen Kane, Raging Bull, and E.T. With so much history on this site, the owners desired to have a landscape that matches the iconic buildings of […]