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It’s commonly said that if you don’t ask, you’ll never know. This is one reason why customer surveys are helpful as they give you a snapshot of what you’re doing right and where you can improve. “It’s a very valuable tool because you might think you’re doing great, but then you talk to some clients […]
Heather Menjivar is the president of Hidden Lane Residential Landscapes based in Oak Hill, Virginia. She grew up on a dairy farm in upstate New York and started mowing her family’s yard at nine years old.“As a teenager, after my barn chores were done, I’d spend summer days creating landscaped beds in the hard-to-mow sections […]
Professionally monitored security systems are nothing new but in recent years a new form of security has grown in popularity: consumer surveillance cameras. Systems like Ring, first introduced in 2013, Blink (2014) and Nest Cam (2015) have all allowed homeowners to take on monitoring what goes on outside their homes. While most stories involving these […]
Loriena Harrington, LIC, owner of Beautiful Blooms LLC, based in Menomonee Falls, Wisconsin, is one of NALP’s Trailblazer mentors. The Trailblazer mentoring program pairs NALP members with experienced industry professionals who volunteer their time to help others learn about how to run a successful business. Harrington became a Trailblazer back in 2017 after being nominated […]
Antonio Zeppa always wanted to run his own company, but he didn’t know mowing his neighbors’ lawns would turn into a career in landscaping. In high school and college, Zeppa would mow grass part-time along with his brother, Andre. After earning their degrees in business and geoscience, respectively, the brothers started Zeppa’s Landscaping Services, full-service […]
A common complaint of many lawn care and landscape companies is how hard it is to find good labor. The lack of the necessary employees can hamper your business’s growth. Here with their strategies and solutions to this issue are four different companies from across the country. Recruiting Strategies One effective recruiting strategy that all […]
Thanks to her grandparents giving her small plant cuttings and seed packets, Caitlin Clineff grew up gardening a good bit. In high school, she was very involved with 4-H and the National Junior Horticultural Association. “That got me interested in looking into a career in horticulture, so I majored in horticultural science at NC State,” […]
There are many marketing methods out there that your business can take advantage of, but sometimes it can be more effective to focus in on your current options and hone their performance. Below are three tools that can help you make the most out of your current marketing strategies. Informed Delivery If you currently use […]
In the midst of Women’s History Month, we look at how some companies are supporting women in the industry Women are finding an increasing number of opportunities in the lawn care and landscape industry. But in order to attract more women to the field — as well as retain the ones that are already here […]
It’s spring! Finally, the birds are singing, the forsythia is blooming, the lawns are greening up and the phone is ringing off the hook. It’s go time in the lawn care business! But why does it seem as though your day is a repeat of one of those dreams where you can’t move? You have lots […]
