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Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably arenāt making nearly as many […]
A website is one of the best and most cost-effective ways to market your lawn and landscape business. This is why updating your website to keep it relevant and fast is vital for business growth. Trends in web design change almost daily, so itās good to keep up with them. Additionally, search engines like Google […]
Did you know that the third Thursday of every quarter is Get to Know Your Customers Day? This day reminds businesses to reach out to clients and get to know them better. When businesses get to know their customers, they also learn what they need to grow their businesses. With the advent of the Internet […]
What’s the life blood of any lawn and landscape business? Cash flow. You use the money that comes in from customers or other means to buy equipment, and pay expenses and employees. Of course, you want positive cash flow, which allows you to make new investments, such as hiring more employees or opening another location. […]
Before Neil Bales became NALP’s 2020 Young Entrepreneur of the Year, he was following in his older brotherās footsteps at the prospect of working together. Though his brother eventually went into ministry, Bales says he knew heād found home in the green industry. Most of all, heās been inspired by the peopleāincluding not only clients […]
NALP strives to help its members better run their lawn and landscape businesses. We want to grow your professionalism, as well as industry professionalism. So we publish weekly stories about how you can best tackle employee and business issues. The information we share comes from industry experts and your fellow member companies. To celebrate the […]
What does it mean to you to be an NALP member? Every time we do a member story, you tell us. And, quite frankly, your answers make us smile. We take great pride supporting our members throughout the year–whether it’s by offering peer networking or mentoring opportunities, educational events and webinars, insightful blog and magazine […]
People are your greatest assetāand your people need to get paid. You have some decisions to make to make the payroll process go smoothly. First, how will you keep track of employeesā time so hourly workers are compensated fairly (and accurately)? How often will you pay employees? And, will you use a payroll service or […]
A landscape company org chart helps assign responsibility and accountability to your employees. It establishes a personnel framework with levels of oversight. You should write a job description for every position on the organizational chart. As we addressed in Aligning Your Organization, create a future organizational chart that includes positions you’ll need as you grow. This […]
Chase Mullin has always known the valueāand rewardāof hard work. He grew up working construction jobs within the residential home building field for a family friend. When Hurricane Katrina struck in 2005, Mullin was enrolled at University of New Orleans and immediately jumped into action helping local families to rebuild by installing projects designed by […]