How Webinars & Conferences Help Build Adam Linneman’s Business

Adam Linnemann had a lawn business before he could even drive himself to his clients’ properties.

“I had a push mower and a wagon when I was 14,” Linnemann recalls. “When I turned 16 and got my driver’s license, that’s when things really started to take off. I started working all around town over the next several years, building up our client list and equipment fleet. Eventually we started renting a shop. Then we built our own shop. We hired a secretary and a sales manager. Here we are today with more than 25 employees during the season.”

What are you most proud of?

Adam Linnemann
Adam Linnemann

I am proud of the career I’ve built in the landscaping profession, though I did second guess it at one point. I thought about going into law enforcement. In the end, I decided not to go that route full-time; I did do it part-time for a while and recently retired after 15 years of service.

I’m also thankful because our business (Linnemann Lawn Care & Landscaping in Columbia, Illinois) has provided so much for me and my family. I’m blessed that I can go on a two-week vacation any time of the year and know that my company will run smoothly because of the great people I have working with me. I also like mixing business with pleasure. We’ll often take clients to a St. Louis Cardinals game, for example.

What do you focus on as the business owner?

These days, I focus on the business side of the company. Coaching, training and marketing have become my passion. I recently started a new business called The Green Executive, a landscape industry peer group and consulting service.

Why are you proud to be a member of NALP?

Adam Linnemann with children and NALP friends at the 2017 Renewal & Remembrance event. From left: Liz Langan, Blue Ridge Property Services; Nash, Wynn and Adam Linnemann; Mark Langan, Blue Ridge Property Services; Loriena Harrington, Beuatiful Blooms; and Josh Lopez, Blue Ridge Property Services.

I have served as one of NALP’s Trailblazers, successful members who help mentor other aspiring members. This is my way of coaching and giving back. At the same time, I’ve learned so much from the people I am Trailblazing, and have even been Trailblazed myself. The NALP Trailblazer program is easily a $1,500 to $2,000 value that every new member should take advantage of.

As a landscaping professional who is more focused on the business side of the company, I am acutely aware of costs and other financials. One thing I’ve really appreciated about our NALP membership is all of the great discounts you can get on various equipment, products and services from different vendors. Any new member needs to make sure they are taking advantage of this great perk.

What are other perks of being an NALP member?

Another invaluable perk is education and training. I attend the LANDSCAPES educational conference in Louisville, Kentucky, every October. I facilitate a Breakfast of Champions roundtable discussion and attend as many seminars as possible. You can never stop learning as a business owner.

How do you continue to learn as a business owner?

Webinars present one such learning opportunity. This is another area new members should always take advantage of. I’ve learned a lot from webinars as an owner. Webinars can also be a great way to bring training to your employees, especially during your slower months.

EDITOR’S NOTE: Join us for the largest service event in the industry – Renewal & Remembrance. Help us honor America’s veterans by lending your professional skills to care for and beautify one of our nation’s most hallowed places – Arlington National Cemetery.

Would you like to sit down for a full day of mentoring with a seasoned professional who has experienced the ups and downs of running a business just like yours? Now you can! Learning from experienced industry professionals who have built and run successful landscape and lawn care companies – that’s what the NALP Trailblazer program is all about.

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