Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 81 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Team Building: Offering Employee Incentives That Work

This information came from a session during the 2023 ELEVATE conference and expo. Don’t miss ELEVATE in Charlotte, North Carolina, on Nov. 3-6, 2024. Having the right employee incentives can drive your lawn or landscape company’s success by motivating your staff, improving employee satisfaction and engagement and retaining your top talent. A survey by the Incentive Research […]

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Client Communication: 10 Email Marketing Messages to Send Customers Ā Ā 

If you pay for a bulk email platform, you definitely want to make sure you’re getting your money’s worth from the service. Also making a point to stay in contact with your customer base regularly with help you stay top of mind. Types of Emails to Send 1. WelcomeIt’s always a good practice to send […]

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How I Do It: Constructing, Maintaining and Reclaiming Trails

When you’re out hiking a trail, you probably don’t give a lot of thought to how it was constructed or maintained, but there are entire companies dedicated to the craft of trail work. Judd Bryarly, CEO of Timberline Landscaping, based in Colorado Springs, Colorado, says they first started doing trail work in the early 2000s. […]

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Selecting The Right Email Platform for Your Lawn or Landscape Company

There are a plethora of bulk email services to choose from when considering upping your email marketing efforts. If you’ve decided to roll out a company newsletter for clients, want to set up automation for some of your customer communications, or are unhappy with your current email provider and thinking about switching, picking the right […]

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Palm Trees and the Quest for Shade in Southern California

Palm trees have once again come under fire for their place in the landscape and this time it is Southern California questioning their shade capabilities as the region seeks to expand their urban tree canopy. Canopy cover is a serious topic of discussion as urban areas seek to combat increasing temperatures, drought and air pollution. […]

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Level Up: Growth Is Ingrained in Crystal Greens Landscape

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Usually, buying something at a garage sale doesn’t culminate in a $30 million business, but that was the case for Pat Murphy after he purchased a lawn mower at one. Murphy founded Crystal Greens Landscape, based […]

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Creating a Five-Star Experience for Design-Build Clients

This information came from a session during the 2023 ELEVATE conference and expo. Don’t miss ELEVATE in Charlotte, North Carolina, on Nov. 3-6, 2024. In an industry where there are numerous landscape design-build companies to choose from, one differentiator that can help win and generate future referrals is providing superior customer service. Choosing to develop a luxury, […]

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members in the news

NALP Members in the News: Mariani Premier Group, Bartlett Tree Experts, Davey Tree Expert Company, EMI, Landscape Workshop, Ewing and WILSON360

Read more about these NALP members and partners in the news. Mariani Premier Group Acquires Planted Earth Landscaping Planted Earth Landscaping has been added to the Mariani Premier Group’s growing family of companies. This is the 14th company acquired by Mariani and the first entry into the Mid-Atlantic states. Headquartered in Sykesville, Maryland, Planted Earth […]

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A Shared Commitment to Excellence: Ruppert Landscape Acquires Scott’s Landscaping

Scott’s Landscaping, based in Centre Hall, Pennsylvania, has served the State College, Pennsylvania area for the past 33 years. The company provides commercial and residential maintenance, installation, and erosion control, including land preparation and seeding, lawn care and snow removal. Ruppert Landscape acquired Scott’s last month. Ruppert’s president Phil Key says the company stood out […]

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In Memoriam: Barbara Scheibe

Barbara Ann Scheibe, former executive director of the Wisconsin Landscape Contractors Association, passed away on Sept. 24, 2023, at the age of 79. Scheibe married her high school sweetheart, Marshall Scheibe, on January 11, 1964. After having two daughters, she earned her LPN degree from Alverno College in 1971, her RN degree in 1983 from […]

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