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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
If youāre wanting to pull out all the stops when it comes to letting your employees know you appreciate their efforts at your lawn or landscape company, hosting a specific employee appreciation event is one option. The concept you have in mind might be simple, but make sure youāre thinking through all the logistics to […]
It can be frustrating when you meet with lead after lead, but hardly any of them pan out into actual sales. It can be tempting to just blame it on wishy-washy consumers who arenāt ready to commit to a serious investment. However, that enables you to avoid looking at your side of the interactions and […]
āNow Mow Mayā is a popular movement that encourages homeowners to withhold their first lawn mowing until the first of June. For environmentally conscious homeowners, No Mow May can truly seem like a win-win. Help out some pollinators while delaying their mowing services for a whole month, whatās not to like? However, when you start […]
āEvery company, community, institution, family and society has a culture,ā says Paul Fraynd, co-owner of Sun Valley Landscaping, based in Omaha, Nebraska. āIt starts anytime two people enter a room together.ā The question is ā do you want to be intentional about your company culture or let it happen on a whim? āI would ask: […]
If you think of some of your recent positive interactions with a business, the majority of the time, this sentiment is created by an excellent customer experience. You felt valued, heard and your needs were catered to often before you had to request it. Similarly, this is what your clients should be enjoying when they […]
Company culture is one of the strongest tools you have when it comes to recruiting and retaining your employees. Make sure youāre taking advantage of this selling point of your business and avoid costly mistakes that can damage your culture in the long run. The Doās Matthew Spiece, general manager of Joshua Tree Experts, based […]
Most landscape companies spend years fine-tuning their business before diving into M&As or attracting the attention of a private equity firm. In HeartLandās case, acquisitions and private equity have been part of the business from the very beginning. Founded in April 2016, Ed Schatz Jr., founder & CEO of HeartLand, partnered with Great Range Capital […]
As technology becomes more commonplace within your landscape company, the importance of cybersecurity awareness only increases. Whether your team is using software to schedule appointments, create client estimates or tablets in the field to take property notes, all of these have the potential to be exploited if you are not educating your staff on the […]
Recently, G&S Business Communications conducted a survey that found 69% of respondents believe having and maintaining natural grass helps the environment. āConsumers have strong preferences toward natural grass driven by their desire for authenticity, the sensory enjoyment of real grass and the aesthetic values that define personal outdoor spaces,ā says Lyndsey Newnam, senior vice president […]
As a leader, you often define and drive your companyās culture. However, as you grow your business, the sheer number of employees and the geographical spread of your operations will make it far more challenging to have a cohesive culture across locations. Yet, it is not impossible. Many large landscape companies have been able to […]
