Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 174 of 191

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Top 5 Level Up Stories for 2020

The new Level Up series is a collection of articles that share the successful strategies that help landscape and lawn care companies get to the next level. Check some out of the most popular stories in this series so far. Click on each company’s name to read the full Level Up article. 1. Hidden Creek […]

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Level Up: Southern Botanical’s Commitment to Quality Drives Company Growth

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Like many companies in the industry, the seed of Southern Botanical, Inc. was planted when a young boy started mowing his neighbors’ lawns. President and CEO Jason Craven launched his business officially in 1995 as J.C. […]

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Landscape Professionals Share Their Landscape Trend Predictions for 2021

COVID-19 has impacted many facets of life and it even shifted the landscape trends in 2020. As we prepare to head into 2021 here are some of the residential landscape trends professionals expect to see going strong next year. Outdoor Entertaining Areas Outdoor rooms have been popular for years now and commonly pop up on […]

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Happy Holidays!: Episode 31 of Growing in the Green Industry Podcast

Happy Holidays from the Growing in the Green Podcast!  Whether you’re continuing long-standing traditions or creating new ones (because….you know…2020), we hope you can enjoy some time with those you love this holiday season.  Listen to the full podcast below.

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Business Smarts: Creating a Mailing List and Checking It Twice

There are so many ways to communicate with your customer base nowadays, it’s easy to get overwhelmed by all the different ways you can reach them. ā€œIt’s impossible to be across every single marketing channel and do it very well,ā€ Joseph Stark, marketing director for Ground Works Land Design, based in Cleveland, Ohio. ā€œWhat I […]

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Faces of the Industry: Kristy Mathews

Kristy Mathews, owner of K&B Lawn and Landscaping based in Jacksonville, Florida, has only been working in the landscape industry for less than a year. She started her business in April 2020. Thanks to contactless payments and their work being done outside, Mathews says the pandemic has not caused any issues for the business. ā€œEverybody’s […]

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NALP Members in the News: McHale Landscape Design, Landscape Workshop

Read more about these NALP members and partners in the news. McHale Landscape Design Names Director of Design Anthony Cusat has been promoted from senior landscape architect to director of design in McHale’s Virginia division. Cusat graduated from Penn State with degrees in landscape contracting and landscape. He moved through the ranks working on many […]

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Setting the Path for Sales Success with Kirk Armstrong: Episode 30 of Growing in the Green Industry Podcast

In the 30th episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, Luke Melograno, production coordinator at Mariani Landscape and Macey Wollenberg, an account manager with LandCare, talk with Kirk Armstrong from Armstrong Sales Coaching. Armstrong is a graduate of […]

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Top 10 Stories of 2020

To say that 2020 has been an interesting year is an understatement. However, through it all the industry has found ways to thrive despite the challenges. As the year winds down, let’s take a look at the top 10 most popular stories for 2020. Based on analytics, these are the stories that were read the […]

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Utilize Your Winter Down Time for Certification

During the winter months, if your crews aren’t busy with snow care, you might be looking for ways to keep them engaged and involved. Working to get your team Landscape Industry Certified is one way to make the most of the slower months while providing professional development opportunities for your employees. ā€œThis is the time […]

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