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Win-back campaigns can be a powerful tool for your company when youāre trying to grow your customer base. āOur win-back campaigns allow our close rate percentage to be in the 80%+ range,ā says Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio. āThis is a similar sales close rate as our […]
Your sales donāt have to be limited by seasonal or economic challenges. By creating a structured, repeatable and adaptable sales plan, you can build sustainable business growth. āWithout structure, sales teams operate reactively,ā says Bill Benoit, VP of sales and marketing for The Integra Group. āA repeatable process ensures consistency, and adaptability is critical in […]
If you havenāt made community service an integral part of your business, it is more difficult to dedicate the time and resources to giving back. While it may seem daunting to add another thing to your plate, supporting your community can benefit your organization in a number of ways. āPeople who are doing good things […]
This library in New Canaan, Connecticut, has been at the center of the community since 1877. About 10 years ago, the leaders of the library began exploring ways to make the property more nature-centric to connect visitors with their natural surroundings. Years of planning led them to create a landscape that encourages outdoor learning and […]
If you donāt have a background in marketing and arenāt ready to hire an in-house marketing person, turning to a firm for their expertise can help ensure you’re reaching the right audience. Just like how a client should ask solid questions before hiring you as their landscape company to ensure youāre a good fit, likewise, […]
Major League Baseball has recently had a streak of selecting unique venues for some of its most iconic games, including the Field of Dreams in Iowa and the oldest existing professional baseball stadium in Birmingham, Alabama. So when MLB decided to add a full-scale baseball field inside NASCARās Bristol Motor Speedway, they naturally turned to […]
