August 2024 - Page 3 of 3 - The Edge from the National Association of Landscape Professionals

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Month: August 2024

Landscapes of the Month: Creating a Lakeside Oasis

This lakeside property in Michigan has it all, from vast lawns to expansive gardens, orchards, and tennis courts. When the owners bought the 34,000 sq. ft. home, located an hour from Detroit, they dreamed of having a landscape with a park-like setting. To bring their dream to life, they reached out to Todd’s Services, Inc., […]

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Harness Customer Feedback for Your Marketing Efforts

When looking to attract new clients to your landscape company, chances are many of them are dealing with similar challenges that your existing customers once had. If you are good about seeking customer feedback, you can use their input to help drive your marketing and craft powerful messages that will resonate with your target leads. […]

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Tired Of Your Traditional Chatbot? Try An AI Website Agent

If you’ve ever interacted with a chatbot before the advent of AI platforms like ChatGPT, you know how frustrating it can be trying to find the answer to your question. “With these chatbots a lot of it was just built on branching logic,” says Chad Diller, president of Landscape Leadership, a sales and marketing agency for […]

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Team Building: How to Ensure Your Employees Benefit from Attending Industry Events

Taking your employees to industry events can help boost camaraderie, personal growth, network connections and their overall understanding of the landscape industry. If you’re mulling over bringing some team members to your next event, here’s some advice from landscape company owners who see the value in bringing their staff with them. Select The Right People […]

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