Year: 2012

Looking back, looking forward

As 2012 comes to a close, most green industry professionals would say, “It hasn’t been a bad year, but it hasn’t been a great one, either.” Still, the industry is picking up, albeit slowly in some markets, and 2013 promises to bring more good news. Homeowners are once again opening their wallets to enhance their […]

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Marketing Your Expertise

If you hold a credential, a degree or a certificate, you should be proud of your achievement and make sure you put it to good use throughout your career. Especially when marketing to customers, your expertise should be readily available, accessible and noticeable. As they say, “it’s a sad dog that doesn’t wag its own […]

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We covered a lot of ground in 2012

It’s been a busy year around the PLANET office! From planning our annual events that bring PLANET members together, to keeping you informed of the most up-to-date industry information, PLANET staff has been on its toes. You’re well aware of the products, programs, and services PLANET brings to you. But, you might not know about […]

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Buying a Company Has Rewards, BUT……

    by: Jeffrey Scott, PLANET Consultant   If you can eliminate the risks involved with buying a company, it can be good for your company. However the chances are far greater you will get a bad deal. To increase your chances of success, avoid the following twelve scenarios:   1. You buy company and […]

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A family affair

  PLANET’s Renewal and Remembrance event in July has become a part of the Kuperus Family and Farmside Landscape summer plans and we always strive to make sure we can fit it in. When we first attended the event, about 10 years ago, we took the family, including our infant son carried on our back, […]

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Student Career Days 2012: Through the Eyes of a Participant

PLANET Student Career Days has come and gone for 2012.  Thinking back to a few months ago…it was filled with fun, excitement, intensity, late nights and early mornings but what a great success it was.  The Pennsylvania College of Technology team started its 1,161 mile journey to Manhattan, Kansas, two days before the events of […]

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Happy 4th!

As we celebrate our national holiday, I wanted to take this opportunity to share some thoughts with you all – my green industry colleagues and associates.   Over 200 years ago a group of dedicated men and women volunteered to bring freedom for themselves, their families and a new nation that would set the tone […]

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Is Your Business Putting the Cart Before the Horse in Your Marketing Efforts?

When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else.   You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]

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When you live the industry

I have spent 50 plus years in this profession, so it’s safe to say this is the only work I’ve ever done. As senior vice president of Government Affairs and Industry Relations for TruGreen, I’m still very involved with the industry, networking with landscape professionals and lawn care operators around the country. Indeed, throughout my […]

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