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Kenny Crenshaw originally wanted to be a farmer. However, he lacked the resources to do so in the 80s. Instead, he was presented with the opportunity to start a lawn care company with Bob Taylor. He had worked for Taylor mowing lawns while attending college. At age 22, he started Herbi-Systems, based in Memphis, Tennessee, […]
Sponsored content Every lawn tells a story, and for lawn care operators (LCOs), the goal is to make sure itās a healthy one. But tough sedges, grassy weeds, and broadleaf invaders donāt go quietly. They show up in every corner of cool-season turf, putting pressure on even the most experienced pros. And with customer expectations […]
If you offer recurring services like lawn care and landscape maintenance, your company has the opportunity to improve your cash flow by implementing monthly installment payment plans. Rather than only invoicing customers after completing a service, this payment model allows you to spread bills out across the 12 months of the year. āIt helps in […]
Win-back campaigns can be a powerful tool for your company when youāre trying to grow your customer base. āOur win-back campaigns allow our close rate percentage to be in the 80%+ range,ā says Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio. āThis is a similar sales close rate as our […]
Itās well-known that it is more expensive to acquire new customers compared to retaining your existing ones, but what about when you try to win back former clients? Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio, says it is generally easier to regain former clients versus bringing in brand new […]
When Green Lawn Fertilizing, based in West Chester, Pennsylvania, was looking to scale up the business eight years ago, they decided to invest in their residential outside sales team. Now, their door-to-door sales are up 100%+ year over year. Patrik Khosrowabadi, market sales director for Green Lawn Fertilizingās West Chester branch, says that their outside […]
As landscape professionals, you have a greater appreciation for the various species of turfgrass, but do you know what it takes to breed specific cultivars with traits like drought or disease resistance? Susana Milla-Lewis, a professor of turfgrass breeding & genetics at North Carolina State University, found out what a labor of love turfgrass breeding […]
Value is often the result of the customer journey, but there are many ways to add value before a client agrees to work with you. Prospective clients have many options when choosing lawn care, so it’s important to stand out from the beginning. Here are five ways to add value before they buy. Establish Trust […]
Sponsored content by Sunday āThe lawn care industry is undergoing a significant transformation as homeowners increasingly prioritize sustainability, safety, and environmental responsibility. This shift is creating new opportunities for lawn care professionals to adapt their services to meet evolving consumer demands.ā The Shift Towards Eco-Friendly Lawn Care Recent trends indicate a growing preference among homeowners […]
Among the suburbs of Cincinnati, Ohio, you’ll find a rural property with an exquisite lawn. But it wasn’t always that way. For years, the turf was plagued with weeds and unwanted grasses. These issues kept the home from reaching its full potential, so the owner contacted Oasis Turf & Tree, based in Loveland, Ohio, to […]
